martech - Online Marketing

February 26, 2017 Uncategorized

[Reminder] Upcoming webinar — Build Your Ultimate Martech Stack

It’s not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Linda West, Act-On’s Senior Director of Marketing Services…

Please visit Marketing Land for the full article.

February 20, 2017 Uncategorized

Time is running out to score the deepest discounts to MarTech San Francisco

MarTech rates increase at the end of this week. Register now and save $400 off on-site rates. See below for details on all you get at this year’s event!

Please visit Marketing Land for the full article.

February 19, 2017 Uncategorized

MarTech Landscape: What are VAST and VPAID?

Short answer: They help to make the video ad ecosystem possible.

Please visit Marketing Land for the full article.

February 13, 2017 Uncategorized

179 reasons to attend MarTech San Francisco – rates increase next week!

Marketing technology is growing rapidly and the magnitude of the next MarTech conference (San Francisco, May 9-11) keeps pace. This event is doubling in size from just one year ago to provide you with the insights, intelligence and strategies to drive your digital transformation and improve your…

Please visit Marketing Land for the full article.

February 12, 2017 Uncategorized

Build Your Ultimate Martech Stack

Its not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Linda West, Act-On’s Senior Director of Marketing Services…

Please visit Marketing Land for the full article.

February 9, 2017 Uncategorized

Making the right martech bets [Infographic]

How are leading organizations approaching their marketing technology (martech) strategy? Contributor Liam O’Connor shares an infographic summarizing recent research findings by Lenati and Chiefmartec.com.

Please visit Marketing Land for the full article.

February 8, 2017 Uncategorized

See the MarTech Conference agenda now

MarTech returns to the San Francisco Hilton May 9-11. This year’s expanded edition features 8 tracks on topics at the intersection of marketing & IT. This unique program blends advanced marketing, technology and management presentations; each designed to help you succeed in our software-powered…

Please visit Marketing Land for the full article.

February 6, 2017 Uncategorized

MarTech Landscape: What is influencer marketing?

Social networks have created a huge platform for broadcasting enthusiasms, whether by your neighbor or a celebrity you follow.

Please visit Marketing Land for the full article.

January 30, 2017 Uncategorized

How martech has made ABM-at-scale possible

Account-based marketing uses spears instead of marketing’s traditional wide nets to get new customers, and now tech is enabling armies of spears.

Please visit Marketing Land for the full article.

January 24, 2017 Uncategorized

Welcome, 2017! Some bold martech predictions for the year ahead

What’s in store for the martech space this year? From exciting innovations to potentially troublesome developments, columnist James Green discusses the trends that will dominate 2017.

Please visit Marketing Land for the full article.

January 22, 2017 Uncategorized

Announcing the Stackies & Hackies Awards for MarTech San Francisco 2017

I’m excited to kick off the third year of The Stackies, which will culminate in an opening awards ceremony at the MarTech Conference in San Francisco, May 9-11, 2017. Of course, like all agile marketers, we believe in improving with each iteration. So we’ve tweaked and expanded the…

Please visit Marketing Land for the full article.

January 22, 2017 Uncategorized

Announcing the Stackie & Hackie Awards for MarTech San Francisco 2017

I’m excited to kick off the third year of The Stackies, which will culminate in an opening awards ceremony at the MarTech Conference in San Francisco, May 9–11, 2017. Of course, like all agile marketers, we believe in improving with each iteration. So we’ve tweaked and expanded the…

Please visit Marketing Land for the full article.

January 17, 2017 Uncategorized

MarTech Landscape: What is RTIM?

Real-Time Interaction Management describes the central goal of digital marketing.

Please visit Marketing Land for the full article.

January 3, 2017 Uncategorized

Marketing Day: CMO’s 2017 MarTech wish list, YouTube Labs & Facebook video

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

January 3, 2017 Uncategorized

MarTech Landscape: What is a beacon?

The location-based devices have made a beachfront in physical stores, but the pending question is whether consumers are ready for them.

Please visit Marketing Land for the full article.

December 18, 2016 Uncategorized

Do you have the martech knowledge you need?

Albert Einstein said “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered…

Please visit Marketing Land for the full article.