They’re not being cursed; they’re being used to manage zillions of photos, videos, graphics, and other files.
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Tag: martech
A CMO’s View: For PepsiCo, martech is central to shaping the consumer experience
PepsiCo CMO Seth Kaufman shares how his teams are using martech across the brand’s entire product line.
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The year in review: Top 5 MarTech insights and showstoppers
As we turn our eyes towards the new year and the next MarTech conference we have much to reflect on. The pace of change and adoption of marketing technologies continues to accelerate. And more than ever, marketing technology is playing a critical role in this time of massive upheaval and digital…
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5 ways martech can help you reduce mobile app user churn
Acquiring new app users is great, but columnist Josh Todd argues it’s much more cost-effective to focus on retaining existing users. Here he shares how to use predictive analytics and other tools to keep mobile users engaged.
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MarTech Conference series adds Boston event in 2017
MarTech Today publisher Third Door Media announced today that it will produce an East coast edition of MarTech®: The Marketing Tech Conference at the Hynes Convention Center in Boston October 2-4, 2017. A West coast edition of MarTech will take place in San Francisco May 9-11, 2017. “Marketers are…
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Registration for MarTech San Francisco is open!
MarTech San Francisco is back and better than before, with twice the number of sessions, speakers and exhibitors! With 2017 promising to deliver even more change and innovation, you don’t want to miss out on this opportunity to learn first hand how digital business pioneers have navigated their own…
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A six-pack of predictions for martech
As a turbulent 2016 creeps closer to an end, columnist Lewis Gersh dusts off his crystal ball to see what the coming year holds in martech.
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Tackling the martech integration challenge
With myriad solutions available today, integrating your marketing technology tools can be a daunting task. Columnist Mary Wallace offers four ways to make it easier.
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Marketing Day: The MarTech landscape, OTA’s email audit & account-based marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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MarTech Landscape: What is a Customer Data Platform?
This recently-named category seeks to define the marketer’s Holy Grail: a unified view of the customer.
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Want to speak at MarTech 2017? Here’s how
The call-for-speakers form is now open for our next U.S. MarTech Conference, happening May 9-11, 2017 in San Francisco.
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MarTech Landscape: What are Progressive Web Apps?
According to a leading developer: They’re the “biggest thing to happen to the mobile web since the iPhone.”
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Don’t miss MarTech Europe next week. Hope to see you there!
I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at MarTech: Hear from the experts: Leading brands will share how they’ve integrated marketing…
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[Podcast] Marketing Land Live #32: MarTech Today launches, a conversation with Salesforce’s Leslie Fine & more
In this week’s podcast, we talk about intelligent agents, AI and more with Salesforce’s Leslie Fine, and also discuss the launch of our new website, MarTech Today.
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Machu Picchu and martech: CMO lessons from the Inca Empire
What can marketers learn from Machu Picchu and the Incas? Contributor Scott Vaughan takes a trip to the ancient citadel and comes away with four lessons we can apply to martech today.
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Three big, long-term predictions for the future of martech
Years from now, what will martech look like? Columnist David Booth takes a look at what the future holds for marketers.
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Just launched: Marketing Land’s new MarTech Today website!
Our new editorial website is laser-focused on the fast-growing world of marketing technology, an area of increasing importance to all marketers.
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