martech - Online Marketing

October 16, 2016 Uncategorized

MarTech Today: Intelligent agent Ozlo, mobile wallet versus apps & Alibaba backs ‘location as platform’

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Say hello to the newest intelligent agent, Ozlo Oct 14, 2016 by Barry Levine Billed as the only independent intelligent agent left, he specializes in…

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October 16, 2016 Uncategorized

MarTech Europe is just 2 weeks away – don’t miss out!

As marketers, we all strive to create the ultimate customer experience. And in two weeks, experts are gathering at MarTech Europe in London to share insights into how they’ve aligned their organisations’ technology, marketing and management to serve the evolving customer needs. The agenda is packed…

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October 13, 2016 Uncategorized

MarTech Today: The Verizon-Yahoo deal, LiveRamp’s new ID resolution service & a new Google AMP testing tool

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Is the Verizon-Yahoo deal going south? Oct 13, 2016 by Greg Sterling Verizon reportedly considering whether to declare massive Yahoo data breach…

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October 12, 2016 Uncategorized

MarTech Today: AMP status, Facebook’s ad diversions & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: After 4 months & 125M+ pages indexed, where are we with AMP? Oct 12, 2016 by Kristi Kellogg Contributor Kristi Kellogg recaps a session from…

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October 11, 2016 Uncategorized

MarTech Today: Expedia’s smile recognition, mobile wallet’s future & Google’s quality updates

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Expedia now lets you pick Hawaii travel packages with your smile Oct 11, 2016 by Barry Levine Its new ‘Discover Your Aloha’ campaign is one of…

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October 10, 2016 Uncategorized

MarTech Today: IAB’s first report on AR/VR, Google’s RGB-Hex color converter & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: IAB’s first report on VR/AR surveys the terrain for marketers Oct 10, 2016 by Barry Levine The study is a first step toward the organization’s…

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October 10, 2016 Uncategorized

See the complete agenda for MarTech Europe

Technology-powered marketing, or “modern” marketing, is reshaping organisations’ processes and operations, managerial hierarchies, and enabling us to reinvent the customer journey. Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s…

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October 9, 2016 Uncategorized

MarTech Today: Eye-tracking study on viewability, Optimove’s intelligent agent & Facebook’s new Events app

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Eye-tracking study: Web ads need to be viewable for at least 14 seconds to matter Oct 6, 2016 by Barry Levine New data shows that the current standard…

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October 6, 2016 Uncategorized

MarTech Today: Samsung buys Viv, building a martech stack & bio-tracking for marketing

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Buying Viv, Samsung makes its “me too” virtual assistant play Oct 6, 2016 by Greg Sterling Like Siri, Viv sells itself before its ambitious…

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October 5, 2016 Uncategorized

MarTech Today: Salesforce buys Krux, featured snippets & a new kind of ‘augmented reality’

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Salesforce buys DMP Krux Oct 4, 2016 by Barry Levine The company’s latest acquisition brings in-house the data needed to conduct large-scale…

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October 4, 2016 Uncategorized

MarTech Today: Google’s big event, Criteo buys HookLogic & WordPress.com adds SEO tools

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google debuts new Pixel phone, Google Home & Google Assistant Oct 4, 2016 by Danny Sullivan New Google Pixel phones. Google Home to take on…

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October 3, 2016 Uncategorized

MarTech Today: Demandbase’s AI-powered DemandGraph, the newest Adobe-Microsoft partnership & the AMP firehose

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Demandbase adds AI-powered DemandGraph to generate lists of targeted accounts Oct 3, 2016 by Barry Levine New resource turns data about…

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October 2, 2016 Uncategorized

Marketing Day: Facebook opens Marketplace, martech trends & social media myths

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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October 2, 2016 Uncategorized

The martech lowdown: 2016 trends in review and a look at our bright future

What’s in store for martech? Columnist James Green takes a look at the trends in 2016 and which advancements will shape the industry next year.

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October 2, 2016 Uncategorized

MarTech Today: Gmail’s support for responsive design, PullString’s intelligent conversation platform & more

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Gmail finally supports responsive design: answers to 4 burning questions Sep 30, 2016 by Chad White Google has started rolling out support for…

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September 29, 2016 Uncategorized

MarTech Today: ‘Ok, Google’ for Maps app, Penguin recoveries & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Google Maps app adds “Ok Google” voice command activation for hands free directions Sep 29, 2016 by Barry Schwartz Google improves voice search…

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