Brands need to understand how mood-based ad targeting impacts consumers.
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Tag: matter
What is Good Content and Why Does it Matter for Your Marketing?
More than ever, consistent, high-quality content matters to your franchise marketing strategy.
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Handwritten Thank You Notes Matter More Than Ever. Here’s Why.
Handwritten thank you notes are a powerful tool for entrepreneurs looking to develop more meaningful, more profitable customer relationships that stand the test of time.
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Websites Matter More Than Ever. So Why Do Many Still Fall Short?
Three reasons digital experiences aren’t living up to customer expectations.
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Why Attribution Is All That Should Matter in Digital Marketing
Companies are making it more important than ever for them to prioritize attribution.
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Why Spelling, Pronunciation and Sound Matter When You Name Your Business
Learn why these three factors can make or break your business.
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How to Deliver Personalized Content at Scale No Matter Your Marketing Strategy
Delivering personalized content at scale requires a strategic effort that applies to various marketing strategies: inbound, demand generation, account-based marketing, and sales enablement. Here are some best-practices for delivering personalized content for each of those four strategies. Read the full article at MarketingProfs
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Does It Matter What Motivates Business Philanthropy?
When a business gives back, everybody wins.
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It’s ‘dark matter’ that defines a great CX
Some of the best opportunities to improve customer experience lie in the space between well-defined product features. Contributor Brent Sleeper reveals what can be learned from one company’s successful example.
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Branded storytelling: Capitalizing on moments that matter
It’s not enough for your brand to be in the right place at the right time. Contributor Peter Minnium shares tips on how to craft meaningful branded stories that will connect with consumers.
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B2B applications of AI in marketing: Two use cases that matter
Columnist Daniel Faggella predicts the ways artificial intelligence will shape the future of B2B and takes a look at two current examples of how AI is being used in marketing to improve processes and services.
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Why content matters (no matter what type of marketer you are)
Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before.
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Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product
Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months.
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5 reasons why websites still matter to local search in 2017
More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be.
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In the age of RankBrain, these foundational SEO issues still matter
Search engine technology has evolved, algorithms have become more advanced, and SEO tactics and strategies have changed in response. But columnist Nate Dame believes fundamentals will still move the needle.
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Do organic keyword rankings matter anymore?
With all the ways search engine results pages have evolved over the years, columnist Julian Connors explores the question of whether SEO is still a wise investment.
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Why data amplifiers matter in a world of omnichannel discovery
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels.
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Please visit Marketing Land for the full article.