Marketing is getting harder than ever — but so is being a consumer.
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Tag: matters:
5 Ways to Build and Maintain Valuable Relationships With Journalists — and Why It Matters
Building genuine relationships with journalists is essential in today’s digital media world.
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Why Ecommerce SEO Matters More Than Ever in 2023
SEO is becoming more crucial to success in the digital age. Here’s why.
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The Harsh Reality About Lead Generation and Why It Still Matters For Business Growth
Despite popular opinion, social media is not the answer to all your lead generation. Here are five other ways to use contact information to nurture and convert leads successfully.
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Why Producing High-Quality Content Matters for Your Business
Creating a content marketing strategy that is consistent, relevant and valuable for your audience is the essence of a successful content marketing campaign.
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Technical SEO: What It Is, Why It Matters and How It Can Transform Your Website
Don’t let the “technical” side of SEO scare you away. Double down on SEO to quickly unlock your website’s full potential.
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What Colors Should You Use For Your Personal Brand? (and Why It Matters)
When it comes to personal branding, the right colors have the power to attract clients and opportunities, while the wrong colors can do the exact opposite.
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Why ESG Storytelling Matters to Companies of All Sizes
ESG is much more than a mere PR exercise, but communicators have a key role to play.
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Your Reputation Matters in Email Marketing. Here’s How to Protect It.
And a little side note; open rates matter.
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8 Key Performance Indicators for PR — What Really Matters?
There’s no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign’s results.
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Why Local Marketing Still Matters in the Digital Age
When budgets are limited, local marketing creates better conversions and more reliable monthly earnings.
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Live Streaming Video: What It Is, Why It Matters and How It’ll Quickly Grow Your Brand
If you haven’t gotten out in front of this powerful marketing tool, you’re falling behind. But it’s not too late.
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Why Word-of-Mouth Marketing Matters (Infographic)
Here’s why it’s important to get people chatting about your brand.
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Data fidelity matters, online and offline
If you want to be a better marketer, you need to start with clean data. Columnist Jose Cebrian discusses why clean data is essential for helping you target the right people effectively across channels.
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Why content matters (no matter what type of marketer you are)
Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before.
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New Quality Score metrics: What matters most, and how to improve your ads
Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors.
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Please visit Marketing Land for the full article.
4 reasons why digital context matters
In a digital and programmatic world, it’s easy to lose sight of context. Contributor Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place every time.
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Please visit Marketing Land for the full article.