matters: - Online Marketing

April 30, 2017 Uncategorized

Why your explainer video matters to your B2B customers

Explainer videos are an essential asset for B2B marketers. Columnist Alexander Kesler shares tips for crafting powerful explainer videos that will bring your brand higher conversions.

Please visit Marketing Land for the full article.

February 23, 2017 Uncategorized

The tyranny of a blank page: Why creative matters most

The burden placed on the “Big Idea” is more onerous than ever in the digital age. Contributor Peter Minnium explains that creative ideas must be strong enough to inspire creators all along the campaign life cycle.

Please visit Marketing Land for the full article.

November 29, 2016 Uncategorized

Size matters: 5 tips for creating LEAN programmatic creative

Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment.

Please visit Marketing Land for the full article.