Artificial intelligence technology is changing how marketers reach and engage customers. From programmatic advertising to data analysis, AI can help marketers do a better job, but this rapidly evolving field also raises concerns and uncertainties.
Continue reading
Tag: means
In the Fight for Privacy, Web Cookies Are Disappearing. Here’s What That Means for Your Company’s Advertising Strategy.
Privacy is becoming prioritized and third-party cookies are disappearing. Instead of spending more to reach the exact same audience, businesses will have to find another way to help them reach their audiences more efficiently and effectively.
Continue reading
It Ain’t Over ‘Til It’s Over! What That Catch Phrase Means in PR
Repurposing great stories for maximum effort.
Continue reading
What McDonald’s Latest Acquisition Means for Marketers
Personalization has long been viewed as the purview of digitally native companies. Now McDonald’s will use it to upsell at the counter.
Continue reading
The Feds and the States Are Embracing Privacy Law — What That Means to Your Business
The point is to put consumers in the driver’s seat by clearly outlining data protection practices and reaffirming your company’s commitment to data protection.
Continue reading
Keeping up With the Ever-Changing Customer Means Updating Offerings and Taking Advantage of Technology
Miller Heiman Group President and CEO Byron Matthews reveals how his company had to embrace change and learn to evolve quickly.
Continue reading
For Trusona’s CMO, a startup mindset means being a jack-of-all-trades
After 14 years leading marketing programs for Microsoft, Karen Dayan made the jump to marketing startups and hasn’t looked back.
Continue reading
Please visit Marketing Land for the full article.
For Valtech COO, business transformation means agility and access to data
Olivier Padiou points to customer expectations of personalization, product identity and user-generated contexts as the key drivers.
Continue reading
Please visit Marketing Land for the full article.
What the GDPR means for your business
With the General Data Protection Regulation (GDPR) clock winding down, companies are scrambling to decipher what it means for their business and how to become compliant. Columnist Josh Manion explains.
Continue reading
Please visit Marketing Land for the full article.
Taboola’s new LiveIntent partnership means it can now definitively identify users’ devices
The deal also lets email marketing/ad service LiveIntent feature Taboola’s content recommendations in its emails.
Continue reading
Please visit Marketing Land for the full article.
It’s true: Smiling at an ad means sales will go up
A large-scale study from emotion tracker Realeyes and candymaker Mars found a correlation between emotional reactions to ads and sales lifts.
Continue reading
Please visit Marketing Land for the full article.
What it means to be a critical thinker and why marketers need to embrace the concept
Columnist Matt Umbro calls on marketers to use their intellectual abilities to question, scrutinize and analyze and make informed decisions.
Continue reading
Please visit Marketing Land for the full article.
Google to EU on Android: your way means less innovation and higher prices
Google makes several strong arguments but not all are equally persuasive.
Continue reading
Please visit Marketing Land for the full article.
What Google’s experimental content podium means for SEO
What’s the deal with Google Posts? Columnist Tony Edwards explains this invite-only Google feature and discusses its potential implications for search marketers.
Continue reading
Please visit Marketing Land for the full article.