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Tag: measure
Sales Won’t Help You Measure PR Success, But This Will
An insight into the best tech tools for measuring the effectiveness of PR, and how to keep laser focused on its opportunities and payoffs.
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Is Your Content Working? How to Measure Content Marketing Results
Content marketing is inherently a long-term, cumulative investment; a single piece of content won’t likely lead to a sales increase. That makes it hard to measure ROI. But hard doesn’t mean impossible. Here’s how you can measure your content marketing. Read the full article at MarketingProfs
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3 Crucial Metrics to Measure When You Advertise In 2018
The new opportunities in the digital marketing space are reserved for the nimblest entrants.
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How to Measure Your Marketing Success by Focusing on the Invisible ROI
It’s time to stop prioritizing short-term metrics over a long-term success strategy.
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Facebook will measure how its ads compare against, complement TV campaigns
Facebook will offer more advertisers the ability to measure campaign brand lift, but brands will need to trust Facebook to grade its own homework.
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Please visit Marketing Land for the full article.
Snapchat will let brands measure its ads’ impact on sales, results against rivals
Snapchat is giving brands an apples-to-apples look at its ads’ bottom-line performance just before marketers map out their 2018 media budgets.
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Please visit Marketing Land for the full article.
Voice is an important new channel for brands to measure, but not in a silo
As more brands test out voice technology, voice data will be key to measuring success. Columnist Chris Wareham breaks down the metrics to use and explains why they should complement, not displace, your existing data sets.
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Please visit Marketing Land for the full article.
Snap acquires Placed to better measure in-app ads to in-store sales
Placed is able to attribute brand’s digital, TV and out-of-home campaigns to store visits and in-store sales.
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Please visit Marketing Land for the full article.
Integral Ad Science launches beta to measure & optimize ad exposure time at the user level
Buying based on consumer exposure metrics is the next evolution of viewability, bets IAS.
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Please visit Marketing Land for the full article.
4 ways to measure and realize the value in your content
How do you know if you’re getting the most out of your investment in content? Columnist David Booth outlines four tactics to help you define and measure the impact of your content.
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Please visit Marketing Land for the full article.