media - Online Marketing

May 29, 2017 Uncategorized

The calm before the storm: Why media channels die quickly

Columnist David Rodnitzky takes a look at the decline of newspaper ad revenue and the current state of TV and asks what it means for the future of digital advertising.

Please visit Marketing Land for the full article.

May 24, 2017 Uncategorized

The connected channels: All media channels must have defined budgets, priority and cohesive reporting

In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences.

Please visit Marketing Land for the full article.

May 16, 2017 Uncategorized

What to look for in a paid media campaign management tool

Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations…

Please visit Marketing Land for the full article.

May 11, 2017 Uncategorized

What can legacy media teach us about programmatic’s future?

Digital technologies revolutionized the way we consume media, but columnist Chuck Moran wonders if there are some elements of old media (print, TV) that advertisers might take back if we could.

Please visit Marketing Land for the full article.

March 28, 2017 Uncategorized

Mobile now accounts for nearly 70% of digital media time [comScore]

As desktop sputters, digital growth is all mobile — as evidenced by a slew of new comScore data.

Please visit Marketing Land for the full article.

March 23, 2017 Uncategorized

OUTFRONT Media CMO says her job is to keep moving the ball down the field

Get to Know: OUTFRONT Media CMO Jodi Senese

Please visit Marketing Land for the full article.

March 9, 2017 Uncategorized

Making complementary media strategies work: The recipe for cross-channel attribution

Your marketing efforts across various channels will have a greater impact when they are aligned with one another, and columnist Kevin O’Reilly discusses how attribution is the key to achieving this alignment.

Please visit Marketing Land for the full article.

March 2, 2017 Uncategorized

Whitelists vs. blacklists for programmatic media

Should you use whitelists or blacklists, and does it matter? In the age of fake news, says columnist Kevin Lee, it should matter a lot to programmatic advertisers.

Please visit Marketing Land for the full article.