Columnist Rob Rasko speaks about the power of digital advertising and how it can truly drive outcomes; case in point, the 2016 election.
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Tag: media
3 ways to see the future with social media data
Marketers can use vast social media data to anticipate the future. Columnist John Donnelly III shares examples of the possibilities.
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How programmatic and header bidding will disrupt all media in 2017
Columnist Kevin Lee explains the ins and outs of header bidding in programmatic display and how it will make its way into other forms of media.
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On brands, death and social media
When a celebrity dies, how should brands respond on social media, if at all? Columnist Chris Kerns shares tips on how to approach the practice responsibly and with sensitivity.
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Adobe Primetime adds TV Media Management Platform
The addition moves Primetime beyond helping TV program makers get on devices, to forecasting ad inventory across all screens and by audiences.
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The Future of Social Media Marketing: Experts Share Social Media Predictions for 2017
Social media platforms enable people from around the world looking to connect and build personal and professional relationships. Earlier this year studies found that there are currently over 2 billion active social media users. If you consider the sheer number of people interacting on social networks, it seems like a no-brainer that both B2C and […]
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8 companies doing social media right and what marketers can learn from them
Are you reaching your audience on social media the right way? Columnist Jordan Kasteler takes a look at 8 brands you can take a page from.
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[Reminder] Live webcast: Social Media Marketing 3.0
Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday,…
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Social Media Marketing 3.0: Best practices for ramping up social ROI
Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts as they show…
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Social media, the subscription economy and the new face of retail
Columnist John Donnelly III looks at the effect the rise of subscription box services has had on how consumers shop — and advises how retail marketers should adapt.
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7 Tips for Running a Successful Social Media Marketing Campaign
In today’s digital world, social media is a staple tactic within most marketing strategies, with 92% of companies considering social media important for their business. But as a widely adopted tactic, many brands and marketers are finding it more challenging than ever to stand out in news feeds, grow their follower base, and maintain or […]
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Why media buying and advertising is ripe for artificial intelligence
Columnist Carl Erik Kjærsgaard explains how AI can play a role in marketers’ media-buying plans, freeing them to focus on strategy and creative.
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Social Media Cheat Sheet: Tools & Tips for Perfectly Sized Social Media Images
These days, it’s no secret that high-quality images are important for any marketing strategy, particularly when it comes to social media. Images not only help brands stand out in busy social news feeds, but they also boost engagement and build brand awareness—and their importance is growing. According to a WebDAM infographic, 84% of all communication […]
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Think Like A Rockstar: How to Build An Owned Media Empire With Epic B2B Content Marketing
True to form, LinkedIn’s Jason Miller rocked his presentation at the MarketingProf’s B2B Marketing forum by opening up with some inspirational words from The Clash: If you don’t like the world, then change it.” As Jason shared, the Clash changed the world, and so can today’s B2B marketers. But they’re facing some interesting challenges such […]
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Can Marketers Really Generate Sales on Social Media?
At last week’s MarketingProfs B2B Marketing Forum, Andrew Davis had the crowd roaring with laughter as he impersonated a marketer with a fresh piece of content. “Let’s put it on the blog!” he exclaimed. “Let’s put it on Facebook! And Twitter! And Pinterest! And Flickr! And Google+, for the two people still using it.” It […]
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6 Steps to Dominate a Competitor’s Social Media Marketing
So, what do you do when competitors start poaching your turf? You dominate them.
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5 Tips for Getting Media to ‘Swipe Right’ on Your Press Release
In dating and media relations alike, small gestures can go a long way.
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