Just ask basketball fan Eliot Robinson. He found a way to get people like Lebron James and Russell Westbrook to follow his Instagram page.
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Tag: media
4 Simple Ways to Use Social Media to Find ‘Warm’ Ecommerce Customers
These ‘warm’ customers are just like GoldiIocks — interested in the porridge that’s ‘just right.’ They’re also exactly the people you want to target.
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10 Social Media Trends to Watch in 2019
Users are increasingly leery of the information on social media.
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It’s Election Day! But in This Age of Media Distrust, How Can Businesses Win People Over?
Show, don’t tell, how you’ve got your customers’ best interests at heart.
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Expert Tips for How to Maximize Your Impact on the Top 3 Social Media Platforms
Social media is the most important component of your digital marketing campaign. So, how are you nurturing it?
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3 Reasons You’re Not Seeing Tangible ROI With Your Social Media Efforts
Not telling your brand story, posting inconsistently and missing out on paid advertising opportunities could sink your brand.
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You Are Losing up to 70 Percent of Your Media-Buying Budget
Hidden fees and charges are making holes in your advertising budget. Is there a way to avoid that?
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This Is Why Email Marketing Still Outperforms Social Media
Patiently building your email list and perfecting how you use it remains your single best marketing channel.
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Social Media Analysis Shows Nike Scored a Major Win With Kaepernick Ad
The people burning their Nikes weren’t buying many shoes anyway but those who support the ad are the people Nike anticipates will buy shoes for decades to come.
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Pitching 101: Reaching Out to the Media and Getting Them to Bite
Increase your success with the press by following this advice on pitching your business story.
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5 Lessons Netflix Can Teach Entrepreneurs About Social Media Marketing
Millennials and, in fact, all demographics like brands that are fun and approachable.
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5 Unexpected Social Media Platforms to Grow Your Brand Awareness
It’s time to look beyond social media powerhouses like Facebook, Twitter, Instagram and LinkedIn.
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Up Your Social Media Game By Answering These 8 Branding Questions
Don’t put the social media cart before the brand strategy horse.
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The ROI of Social Media (Infographic)
When you’re spending lots of time and money on social media, it’s important to know just how much it’s helping your brand.
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Looking for Ways to Improve Your Customer Engagement on Social Media? Here are 8.
First rule? Always be posting. Second: Be timely. And six more.
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Learn to Stop Saying ‘Um’ and ‘Ah’ Before The Media Comes Calling
It’s natural, we all do it — insert little placeholder words to buy time to finish forming a sentence — but media time is precious for increasing your company’s visibility. Train yourself to become a good interview.
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6 Tips on How to Engage Your Customers Through Social Media Strategy
It can be easy for you to let days, or even weeks, fly by without publishing a new Facebook post or tweet. Don’t.
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