Logic may guide decisions in marketing, but emotions win the heart. They are vital in today’s marketing if you want to stand out, be memorable and build lasting relationships, but it isn’t the easiest to do — so here are some tips to get started.
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Tag: message
Why Mastering this Strategy Will Build a Cohesive Brand Message
Entrepreneurs can use this powerful strategy to build a strong brand identity, connect with their target audience and ultimately drive sales and revenue.
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How to Deliver a Serious Message Through Humor
In our series ‘Anatomy of an Ad,’ Creative Director David Stevanov explains how humor can be a storyteller’s most effective tool.
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10 tips from Philip Kotler to get your message across to the people who do want to buy from you
This expert tells us what to add to this model to be successful in the age of e-commerce.
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What does the color of your brand say? This infographic teaches you how to send the right message
Choosing the correct tone for the graphic identity of your company will help you position yourself and sell with the correct audience.
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How to Determine a YouTube Strategy and Core Message
Before you jump in and start creating videos that help market your business, find out what strategies you should consider and how to develop your primary message.
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3 Quick Steps to Get Your Message Out to a Wider Audience
Clear marketing messages, a streamlined platform and good content. Let’s start there.
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5 Reasons Why Boutique Agencies Are What You Need Now to Get Your Message Out
There has never been a better time for the customized service, creative branding and personalized attention to detail this little area of the marketing world offers.
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‘This Is Climate Change’ Tells an Urgent Message Via Virtual Reality
Whether you’re selling a product or a societal warning like global warming, VR is the wave of the future.
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Consumers Will See Right Through You If Your Social Impact Message Isn’t Authentic
Jessica Abo sits down with entrepreneur Danielle Finck to discuss why she created a PR firm that only takes clients who are making the world a better place.
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Determining Your YouTube Strategy and Core Message
Before you jump in and start creating videos that help market your business, find out what strategies you should consider and how to develop your primary message.
Continue reading
Facebook tests tool to make it easier for businesses to send message blasts on Messenger
Messenger Broadcast appears to be the self-serve version of Messenger’s Broadcast API that enables businesses to message multiple accounts.
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Why writing style matters for social and content marketing
When it comes to effective marketing, writing style matters — but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing.
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The 5 Biggest Mistakes Marketers Make Using LinkedIn’s InMail
Investing a little time for refining your InMail B2B email marketing campaign is likely to produce a worthwhile return.
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Twitter adds Direct Message Cards for advertisers to kick-start specific conversations
The new Cards feature a menu of up to four buttons that people can select to start a private conversation on a particular topic.
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Please visit Marketing Land for the full article.
How to keep your brand message from being hijacked by surrounding content
As marketers continue to struggle with brand safety, columnist Malcolm Cox outlines the questions every marketer needs to ask to ensure their brand is delivering its unique “point of view” across the right outlets.
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Please visit Marketing Land for the full article.