Return on ad spend (ROAS) is commonly misunderstood and therefore misused. Here’s why and what you should focus on instead.
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Is Your Advertising Spend Going to Waste? If You Don’t Fully Understand This Metric, It Probably Is.
Return on ad spend (ROAS) is commonly misunderstood and therefore misused. Here’s why and what you should focus on instead.
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Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the Best
For decades the billboard and TV industries have tested markets in a way ecommerce entrepreneurs will find tell them a whole lot more.
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The Mufasa Metric: Rethinking attribution in the Engagement Economy
Columnist Chandar Pattabhiram explains why marketers today must move beyond vanity metrics and instead seek true alignment metrics, such as pipeline, revenue, and big strategic metrics like Lifetime Value (LTV) and number of brand advocates.
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