mid-roll - Online Marketing

Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists

Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear.

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Facebook has started inserting ads in the middle of some non-live videos. Here’s what it’s like to watch one.

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Eligible video creators in the US will be able to insert 20-second ad breaks four minutes into live streams with at least 300 concurrent viewers.

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Advertisers can pick content categories they do or don’t want their ads to interrupt, but may want more control over placement.

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