mobile - Online Marketing

August 15, 2017 Uncategorized

Accelerated Mobile Pages (AMP): IS faster better?

Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic…

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August 6, 2017 Uncategorized

Marketing Day: Facebook’s dynamic ads, mobile attribution & Snapchat’s Advanced Mode

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

August 6, 2017 Uncategorized

What’s next (and now) for mobile attribution

Contributor Shani Rosenfelder takes a look at how mobile attribution is evolving and the trends and best practices that will shape it going forward.

Please visit Marketing Land for the full article.

July 26, 2017 Uncategorized

5 ways companies can improve their mobile user experience

Columnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile.

Please visit Marketing Land for the full article.

July 9, 2017 Uncategorized

Marketing Day: Amazon Prime Day, net neutrality & mobile ad blocking

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 9, 2017 Uncategorized

The state of mobile ad blocking: what the internet giants are doing to prevent (or enable) it

A look at how Apple, Facebook, Google and others are addressing user frustrations with mobile experiences and adoption of mobile ad blockers.

Please visit Marketing Land for the full article.

July 4, 2017 Uncategorized

Google goes after mobile native advertising with new AdSense formats

Publishers can now add the three new formats to their mobile sites, creating more inventory for responsive ads.

Please visit Marketing Land for the full article.

July 4, 2017 Uncategorized

New evidence highlights the conversion lift of mobile optimization

Contributor Ben Jacobson takes a look at new numbers on mobile conversion rates and shares three tactics you can put into action now to boost your bottom line.

Please visit Marketing Land for the full article.

June 28, 2017 Uncategorized

How the iPhone spawned the evolution of mobile engagement

Contributor Josh Todd takes a look at how the iPhone transformed marketing and communications, the challenges that ensued and what the next frontier will be for marketers.

Please visit Marketing Land for the full article.

June 28, 2017 Uncategorized

Startup Acquired launches new platform for managing mobile app install campaigns

The company says this is the first to ‘allow advertisers to act where their data is.’

Please visit Marketing Land for the full article.

June 8, 2017 Uncategorized

AdColony launches a new interactive mobile video format

Called Aurora, it offers in-video interactivity, 360-degree video, haptic rumbles, no buffering HD and high-end graphics.

Please visit Marketing Land for the full article.

June 1, 2017 Uncategorized

Mobile marketing and in-store sales: what’s the correlation?

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their…

Please visit Marketing Land for the full article.