Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your relationship with your customers.
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Tag: mobile
10 common mistakes companies make with mobile
Are you doing mobile the right way? Columnist Aaron Strout outlines the top errors companies make with their mobile experiences and explains how you can avoid them.
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IAB: Mobile is now more than half of all digital ad revenues
Mobile revenue jumped 77 percent year over year in 2016 to account for 51 percent of all US digital revenues.
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Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
These days, the question isn’t whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization.
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CMO audit series, Part 2: Untangling the web of mobile technology
With a plethora of mobile marketing technologies to choose from, how do you find the right fit for your organization? In Part 2 of a series, columnist Scott Rayden lays out the elements you need to to build a strong mobile strategy.
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Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about
Don’t let “quantity over quality” be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics.
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ISPs and mobile carriers vow not to sell user browsing histories — for now
Companies may uphold higher privacy standard than the law requires to avoid further brand-trust erosion.
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Baidu becomes Google’s biggest ally in mobile page speed
Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable.
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Mobile now accounts for nearly 70% of digital media time [comScore]
As desktop sputters, digital growth is all mobile — as evidenced by a slew of new comScore data.
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Pay-per-visit mobile ad model uses AI to predict store visitation
Blis will charge marketers only for targeted customers who have gone into a store.
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Urban Airship expands app notification capabilities to mobile web and PC
Web notifications can be identical to in-app notifications or treated differently, depending on marketer objectives.
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Optimizing for Mobile Search: A checklist to improve local SEO
Mobile devices now account for nearly 60 percent of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile consumers? Join us for an in-depth look at how to optimize your location-based marketing strategy for the mobile consumer. We’ll…
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Mobile page speed is important, but not (yet) for SEO
Columnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your mobile search rankings.
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Smaato launches ‘first Inventory Discovery’ feature for mobile advertisers
The self-service capability allows advertisers to directly assess inventory before bidding.
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Marketing Day: Google’s location tracking, mobile marketing ROI & Facebook Messenger
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Why mobile marketers need to start measuring ROI right now
Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement.
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Do you know what a mobile crawl of your site looks like?
Columnist Eric Enge discusses the implications of Google’s impending “mobile-first” index, using a case study to illustrate some of the challenges that webmasters and Google alike will face in implementing this change.
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