This allows a user to update loyalty rewards with the same tap to pay, or sign up with a second tap.
Continue reading
Please visit Marketing Land for the full article.
Tag: mobile
Reports: digital, especially mobile, driving trillions in offline retail spending
Mobile influenced in-store buying alone already over $1 trillion.
Continue reading
Please visit Marketing Land for the full article.
Adjust declares it is now entering Measurement 2.0 for mobile analytics
Founded in 2012 to track attribution of apps, the company is reorienting around a new landscape for mobile measurement.
Continue reading
Please visit Marketing Land for the full article.
Mobile makes up 21 pct. of online spending in Q4, as digital commerce reaches $109 billion
But e-commerce totals are much smaller than digital-influenced in-store sales.
Continue reading
Please visit Marketing Land for the full article.
The impact (and lack thereof) of Google’s mobile popup algorithm
Back in August 2016, Google warned that it would be releasing an algorithm to crack down on interstitials on mobile pages. Now that the update has been live for a month, columnist Glenn Gabe shares his findings on the impact.
Continue reading
Please visit Marketing Land for the full article.
How mobile marketers can prepare for when tragedy strikes
When news happens, there are times when brands must respond, and respond quickly. Contributor Polly Alluf says mobile marketers need to ensure their apps can be modified as quickly as other channels.
Continue reading
Please visit Marketing Land for the full article.
Local search: It’s all about mobile
More and more, people are searching for local options on mobile devices — and columnist Jacob Baadsgaard points out that if your business isn’t showing up for those searches, you’re likely missing out.
Continue reading
Please visit Marketing Land for the full article.
Survey: mobile devices eclipse PC usage and, in a surprise, drive more conversions
Fluent survey of 2,773 US adults asked about a range of mobile behaviors and usage patterns.
Continue reading
Please visit Marketing Land for the full article.
Survey: Social and mobile are top drivers of new small business digital spending
Nearly 60 percent said they were going to invest more in marketing on social networks in the coming year.
Continue reading
Please visit Marketing Land for the full article.
Google’s AMP Lite and Cloudflare’s Accelerated Mobile Links broaden AMP’s footprint
AMP content is now becoming available for devices with slower connections or through links on any mobile web site, email or app.
Continue reading
Please visit Marketing Land for the full article.
Mobile marketing predictions for 2017 from 11 industry veterans
What’s in store for mobile marketers in the new year? Columnist Aaron Strout asks mobile-savvy colleagues and clients to share their forecasts for 2017.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: Amazon’s Alexa, mobile marketing budgets & holiday e-commerce results
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
7 key components to a winning mobile marketing budget in 2017
Now that we’ve said goodbye to 2016, it’s time to get your mobile strategy in place for the new year. Contributor Gilad Bechar outlines seven mobile building blocks you can’t afford to ignore.
Continue reading
Please visit Marketing Land for the full article.
Google launching free mobile site creation tool in India, will it come to North America?
Google has offered similar programs in the US in the past.
Continue reading
Please visit Marketing Land for the full article.
Study: 55 percent of mobile dollars wasted
More than 70 percent of mobile ads seen in a typical day fail to create a positive user experience.
Continue reading
Please visit Marketing Land for the full article.
Marketing Day: Instagram stickers, mobile video & the biggest ad fraud botnet to date
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why
It’s easy to get caught up in the mobile video excitement. But contributor Chris Savage believes B2B marketers shouldn’t make the mistake of ignoring desktop viewers.
Continue reading
Please visit Marketing Land for the full article.