Looking to learn more about the mobile trends that dominated 2016? Check out our most widely read mobile columns from the past year.
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Tag: mobile
Hold that SDK: Mobile app advertising help is on the way
While mobile app advertising has been fraught with challenges, contributor Keith Pieper believes the answer may lie in Progressive Web Apps (PWA).
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Marketing Day: Driving mobile purchases, Facebook measurement errors FAQ & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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How to drive mobile purchases this holiday season
The holiday shopping season is already underway, but luckily for marketers, Stefan Benndorf offers some do’s and don’ts to help drive mobile consumers down the purchasing funnel quickly.
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Top 10 YouTube ads in 2016: Mobile Strike’s Super Bowl 50 ad “Arnold’s Fight” ranks #1
Five of the top ten most watched YouTube ads this year were Super Bowl 50 spots.
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Marketing Day: Bing ads, mobile marketing agencies & data onboarding
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Should you hire a mobile marketing agency or keep it in-house?
If you’re on the fence about whether or not it’s time to bring in an agency, check out columnist Craig Weinberg’s quiz of nine questions to ask yourself.
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Marketing Day: Most shared ads of 2016, IAB mobile ad updates & holiday emails
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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5 ways martech can help you reduce mobile app user churn
Acquiring new app users is great, but columnist Josh Todd argues it’s much more cost-effective to focus on retaining existing users. Here he shares how to use predictive analytics and other tools to keep mobile users engaged.
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Google’s shift to mobile-first: mobile moments that matter
Columnist Jim Yu outlines Google’s long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.
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Ranked conversations have arrived to the Twitter mobile experience
Twitter has rolled out conversation ranking to the mobile app, giving it the same experience that the desktop has had since the summer of 2015.
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Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales
Mobile devices drove 36 percent of sales but 55 percent of traffic.
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E-commerce tops $5 billion over weekend, mobile beats $1 billion on Black Friday
Distinct online shopping days are now blurring into a longer Cyber Week.
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Marketing Day: Mobile ads, Google app promotions & social media
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Nielsen: Mobile targeting is getting better, particularly when targets are narrower
In its new benchmarks report, Nielsen finds overall on-target percentage holds relatively steady. Publishers continue to outperform platforms and ad networks.
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Famous.co bridges the divide between apps and mobile web with ‘Instant Apps’
Instant Apps provides a solution to the problem of delivering better experiences on the mobile web without an app download.
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Black Friday and beyond: Mobile strategies that keep on giving
As we head into the busy holiday shopping season, columnist Allan Haims discusses ways brick-and-mortar retailers can use mobile to impact their bottom line.
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