mobile - Online Marketing

November 15, 2016 Uncategorized

The death of mobile pop-ups and what you can do instead

Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms to address customer experience and usability and to encourage organizations to meet certain standards. For instance, Mobilegeddon looked not only at the…

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November 1, 2016 Uncategorized

On a global basis, mobile internet usage surpassed the desktop in October

A separate forecast predicts nearly 80 percent of internet usage will be mobile by 2018, as well as 60 percent of digital ad spend.

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October 24, 2016 Uncategorized

Marketing Day: Mobile shopping, contextual campaigns & new Amazon Dash buttons

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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October 24, 2016 Uncategorized

Mobile shopping is hard, but only if retailers keep it that way

Contributor Liad Agmon discusses the challenges of the mobile web and why retailers need to embrace a mobile-first mentality that caters to consumers’ preferences.

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October 24, 2016 Uncategorized

Google Tag Manager now supports AMP (Accelerated Mobile Pages)

Tag Manager gains support for AMP containers, along with upgrades for users that work with Firebase events and parameters.

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October 23, 2016 Uncategorized

Marketing Day: Holiday mobile purchases, local SEO & IBM’s Watson

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Don’t miss MarTech Europe next week. Hope to see you there! Oct 24, 2016 by Scott Brinker I’m sure you’ve seen that MarTech Europe is next week, 1–2…

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October 23, 2016 Uncategorized

Survey: Almost 40% of US consumers will make a mobile purchase during holidays

Research from Fluent also reinforces the fact that most retail research happens digitally, but most purchases happen offline.

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October 19, 2016 Uncategorized

Which came first, the mobile app or the audience?

In the mobile app development world, the role of traditional advertising is murky. Columnist Rob Rasko explains how marketers and app developers can get on the same page.

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October 18, 2016 Uncategorized

Google shares data on how mobile is set to impact shopping this holiday

Mobile is influencing conversion rates both online and in-store. A look at shopping trends that will affect brands and retailers this season.

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October 17, 2016 Uncategorized

Facebook will help mobile apps aim push notifications based on people’s in-app actions

Facebook will help mobile app developers aim their push notifications based on the actions people take in their apps, like searching or viewing a product.

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October 16, 2016 Uncategorized

MarTech Today: Intelligent agent Ozlo, mobile wallet versus apps & Alibaba backs ‘location as platform’

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Say hello to the newest intelligent agent, Ozlo Oct 14, 2016 by Barry Levine Billed as the only independent intelligent agent left, he specializes in…

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October 13, 2016 Uncategorized

Marketing Day: Paid search campaigns, mobile wallet strategies & content creation

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

October 11, 2016 Uncategorized

MarTech Today: Expedia’s smile recognition, mobile wallet’s future & Google’s quality updates

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Expedia now lets you pick Hawaii travel packages with your smile Oct 11, 2016 by Barry Levine Its new ‘Discover Your Aloha’ campaign is one of…

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October 9, 2016 Uncategorized

The mobile wallet could grow up to become a real marketing channel

Here are some of the hidden strengths of this keeper of coupons, credit cards, and boarding passes.

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October 5, 2016 Uncategorized

With mobile home tab MIA, Facebook’s desktop-only Live Map offers best view of global broadcasts

From political stump speeches to local TV news to piracy to porn, there’s a lot of programming being broadcast through Facebook Live.

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October 4, 2016 Uncategorized

Google and Progressive Web Apps: the mobile experience and SEO

What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.

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October 4, 2016 Uncategorized

What you need to know about the state of mobile advertising

Columnist Aaron Strout takes a look at the types of mobile ad formats that exist today, as well as the technology and data that powers them.

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