Tag: moments
With GDPR Restrictions on Using Consumer Data, Marketers Will Need to Start Mining Moments
Branded storytelling: Capitalizing on moments that matter
It’s not enough for your brand to be in the right place at the right time. Contributor Peter Minnium shares tips on how to craft meaningful branded stories that will connect with consumers.
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Twitter will offer viewership stats for Moments makers
Twitter will report total views, unique viewers, completion rates, shares and likes for Moments.
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The evolution of the customer journey in 2017: Optimizing moments that matter
As the customer journey becomes increasingly fragmented, columnist Jim Yu takes a look at how marketers can capitalize on the micro-moments and serve up targeted content at just the right time across multiple channels.
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Google’s shift to mobile-first: mobile moments that matter
Columnist Jim Yu outlines Google’s long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.
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Searching for and winning the marketing moments that matter
Columnist Jim Yu discusses the impact of digital on the customer journey and what marketers need to do to stay competitive and convert customers in the moments that matter.
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Marketing Day: Twitter Moments, Oracle’s Marketing Cloud & Periscope VIP
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Twitter officially opens up Moments to everyone
Now any Twitter user can curate their own topic-based feed of tweets.
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Please visit Marketing Land for the full article.