In part two of his three-part series on authority versus relevance in link building, columnist Andrew Dennis hears from experts who favor authority.
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Why it’s more vital than ever to get display measurement right
As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing.
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Relevance vs. authority: Which link has more value? (Part 1)
When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in the first of his three-part series, we hear from those who value relevance.
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Facebook Lead Ads just got a whole lot more useful with offline conversion data
The new Offline Conversion solution aims to help advertisers tie Lead Ads to downstream conversion activity.
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Use these 5 tips for more engaging client presentations
Are your presentations winning over your clients and prospects? Columnist Matt Umbro shares tips for crafting presentations that truly connect with your audience.
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Facebook Marketplace update: 8% more spend is being pushed to Audience Network
Columnist Andrew Waber dives into data showing that Facebook is increasing the amount of advertiser spend going to off-Facebook sources and explains why Audience Network is worth testing for your next campaign.
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IAB: Mobile is now more than half of all digital ad revenues
Mobile revenue jumped 77 percent year over year in 2016 to account for 51 percent of all US digital revenues.
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Be a mad scientist to be more successful in local SEO
The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the fence may be missing the point.
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The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)
With all of the tools available in the SEO space, it’s tough to know the best software to apply to various use cases. Contributor Tom Demers helps clear up confusion by detailing the strengths he’s discovered in a wide variety of offerings.
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Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about
Don’t let “quantity over quality” be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics.
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Facebook now has more than 5 million monthly advertisers
Over the past year or so, Facebook has attracted a million new advertisers roughly every six months.
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Facebook brings more Snapchat functionality into its mobile app
Facebook has come out with a variety of features to enhance videos and pictures that continue to blur the lines between it and Snapchat.
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SEM account management: Part 3 — How to get more responsibility
Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career.
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Instagram now has more than 1M advertisers, doubling in past 6 months
As Instagram’s advertiser base has ballooned, so has the number of people using the app to contact brands.
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Instagram opens shoppable organic posts to more businesses in the US
Instagram will enable more US brands to sell products through organic photos using a new in-app tool.
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Marketing Day: Google’s ‘unacceptable’ ad placements, influencer marketing & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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SimilarWeb now offers more granular metrics through Digital Insights
The new service of custom reports allows marketers to find some of the traffic patterns behind their sales.
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