Facebook is giving more flexibility to publishers within its Instant Articles feature, allowing extra manual and automated monetization methods.
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The art of quick qualification: Use these 4 tips for more meaningful trade show conversations
Whether you’re a trade show veteran or attending your first event, contributor Polly Alluf’s tips will help you engage with attendees and make a connection.
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Study: Google Home has more answers than Amazon Echo
Stone Temple Consulting asked both devices 5,000 questions to see which one is smarter. Google Home won, but how much does it matter?
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[Podcast] Marketing Land Live #46: Snap’s IPO, YouTube TV and more
In this week’s show, the Marketing Land crew talks about where Snapchat is headed now that its parent company has gone public. We also discuss the video ad implications of YouTube’s new OTT TV offering and what advertisers can do about fake news and hyperpartisan sites on the Google Display Network.
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Why longer Facebook Live streams mean more engagement
Less isn’t necessarily more when it comes to video. Contributor Carla Marshall explains why the longer you can stream a Facebook Live video, the better your chance of generating engagement.
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Facebook opens mid-roll ads to more Live broadcasters, starts non-live test
Eligible video creators in the US will be able to insert 20-second ad breaks four minutes into live streams with at least 300 concurrent viewers.
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Instagram’s carousel format can now include more posts, be used outside of ads
Instagram is extending its carousel format to organic posts and expanding it to include 10 photos or videos.
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No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” program
WSJ move might cause other publishers to remove content from Google’s program, if it turns out ‘Subscription’ label doesn’t hurt conversions.
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Report: more than 13 million proximity sensors now deployed globally
Kontakt.io the leading beacon hardware maker, Swirl the leading software platform says Unacast.
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Google AdSense publishers get more control over the ads that can show on their sites
The ability to opt out of more ad categories is now available to all AdSense publishers.
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Amazon Prime now has more than 50 million items, dwarfing Walmart’s new competitor
Announcement of latest milestone comes just days after Walmart announced its Prime competitor.
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Report: by end of 2017 there will be more than 30MM voice assistants in US homes
Voice app retention turns out to be a bigger problem on intelligent assistant devices than smartphones.
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Report: by end of 2017 there will be more than 30 million voice assistants in US homes
Voice app retention turns out to be a bigger problem on intelligent assistant devices than on smartphones.
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5 more brands launch Super Bowl LI ads: Hyundai, Turbo Tax, Lexus, Avocados from Mexico & Mr. Clean
As game day nears, more and more advertisers are releasing teaser ads and official Super Bowl spots.
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Influencers, in-store shopping and more: 5 affiliate marketing trends for 2017
What can we expect to see in affiliate marketing this year? From the continued rise of influencers to harnessing data, columnist Adam Weiss lays out five trends that will dominate 2017.
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Study: Gen Z more discriminating, more advertising resistant than Gen X or Y
They study helps reveal a demographic segment that represents more than two billion people globally.
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Amazon made 10x more money than any other e-commerce site during 2016 holidays [Slice data]
Slice Intelligence says Amazon earned 38 pct. of all online revenue in the US for the second straight year.
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