Competition among virtual assistants heating up as they move to a broader range of connected devices and appliances.
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Local SEO is about so much more than tools
Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us.
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How Twitter is making its top search results more relevant than recent
In September Twitter started sorting the top results on its search pages based on relevance, a departure from its traditional reverse-chronological order.
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Trust & transparency: Why we need it more than ever in 2017
Can technology help to create transparency and therefore restore trust in brands and agency partners? Columnist Carl Erik Kjærsgaard weighs in.
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Pokémon, mobile SEO and more: Our top mobile columns for 2016
Looking to learn more about the mobile trends that dominated 2016? Check out our most widely read mobile columns from the past year.
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More content, less traffic: part I
It’s important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing it.
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Ad customizers just got a whole lot more powerful
Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads.
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Amazon has sold more than 5 million Echo devices, with a big holiday to come
While Google Home is $50 cheaper, Echo will likely dramatically out-sell the newer device.
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As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?
Given the flood of new data — about your movement in the real world or your psychology — some marketers are suggesting personalization should become more of a two-way street.
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Google gives app marketers more ways to promote their apps with ads
Automated video ads, new Play inventory and in-app purchase audience modeling are now available.
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Why SMBs should spend more of their budget on online marketing in 2017
With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing.
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Will brands be forced to take sides in a more polarized marketplace?
Being apolitical may no longer be an option for brands in the Trump era.
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Why are retailers are spending more money for the same number of eyeballs?
Columnist Liad Agmon explains how retailers can use data to personalize and optimize their campaigns for better returns.
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Report: More marketers are becoming early adopters of marketing tech, although half can’t keep up with the changes
The second annual ‘State of Marketing Technology’ report from ad agency Walker Sands show that marketers are adapting to the never-ending choice of tools.
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Study finds e-retailers are making it more difficult to unsubscribe from emails
According to the Online Trust Alliance, fewer online retailers are using “clear and conspicuous” unsubscribe links in marketing emails.
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Content Marketing: 10 Daily Habits to Create More Powerful Content
Marketing is a game of inches. We tweak a headline to get fifty more clicks. Add visual interest for ten more subscriptions. Change the button on the landing page to get five more conversions. All the little gains add up over time to generate real results. Writing more effective copy is a game of inches, […]
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Amazon should generate more than $78 billion from Prime members this year
Roughly 65 million US Prime members spend an average of $1,200 per year.
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