most - Online Marketing

August 20, 2017 Uncategorized

Time: Marketers’ most precious resource & ways to maximize it

As marketers’ jobs become increasingly fast-paced and 24/7, columnist Scott Vaughan shares four ways to help you overcome the time challenge and meet ever-growing expectations.

Please visit Marketing Land for the full article.

August 1, 2017 Uncategorized

LADbible outperforms UNILAD as most watched video creator with 2.8B video views

After holding the lead in April and May, UNILAD dropped to the No. 2 spot behind LADbible in June.

Please visit Marketing Land for the full article.

July 19, 2017 Uncategorized

Most marketers unhappy with localization efforts, but fail to invest in necessary resources

The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts.

Please visit Marketing Land for the full article.

July 16, 2017 Uncategorized

Marketing Day: Snap Publisher, the most brand-safe app category & Trusona’s CMO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

July 16, 2017 Uncategorized

The most brand-safe app category is not what you’d expect

When it comes to advertising, mobile games are both brand-safe and extremely effective. Contributor Andrew Dubatowka explains why.

Please visit Marketing Land for the full article.

July 4, 2017 Uncategorized

Forbes ranks the top 50 most influential CMOs & finds 40% lead technology companies

One in three of the CMOs to rank on Forbes’ list were women.

Please visit Marketing Land for the full article.

May 25, 2017 Uncategorized

New Quality Score metrics: What matters most, and how to improve your ads

Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors.

Please visit Marketing Land for the full article.

May 17, 2017 Uncategorized

Mobile is not the only channel to the customer, but it’s the most powerful one

Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your relationship with your customers.

Please visit Marketing Land for the full article.

May 2, 2017 Uncategorized

The most important thing to know about Facebook’s ad load problem

When Facebook’s CFO talks about a maxed-out ad load slowing advertising revenue growth, he’s only referring to Facebook’s news feed ad load.

Please visit Marketing Land for the full article.

April 13, 2017 Uncategorized

How Turner’s Super Deluxe gets most of its Facebook Live viewers to watch live

Turner’s digital entertainment arm uses hours-long broadcasts, proprietary software and off-Facebook experiences to average nearly 680,000 live views.

Please visit Marketing Land for the full article.

April 2, 2017 Uncategorized

Getting the most bang for your buck: 11 CRO opportunities

Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered — see her column for inspiration and actionable tips!

Please visit Marketing Land for the full article.

March 29, 2017 Uncategorized

10 tips to make the most of live video

As live video continues to take the marketing world by storm, columnist Brad O’Brien shares his recommendations on how to make it work for your brand, as well as common stumbling blocks to watch out for.

Please visit Marketing Land for the full article.

February 23, 2017 Uncategorized

The tyranny of a blank page: Why creative matters most

The burden placed on the “Big Idea” is more onerous than ever in the digital age. Contributor Peter Minnium explains that creative ideas must be strong enough to inspire creators all along the campaign life cycle.

Please visit Marketing Land for the full article.

February 20, 2017 Uncategorized

6 business types that reap the most reward from local SEO

Does your business serve a local market? Columnist Pratik Dholakiya shares tips for six business types that can really benefit from local search engine optimization.

Please visit Marketing Land for the full article.

February 5, 2017 Uncategorized

Top 10 Most Shared Super Bowl LI Ads: Budweiser’s immigration story shared more than any other ad

Budweiser’s “Born the Hard Way” earned more than 435K shares on gamed day, nearly double won by the No. 2 most shared Super Bowl ad.

Please visit Marketing Land for the full article.

January 26, 2017 Uncategorized

After a most lively year, where does live video go in 2017?

As live video continues to rise in popularity, how will it evolve this year? Columnist Fritz Brumder shares his predictions on the tools and innovations we should expect to see in 2017.

Please visit Marketing Land for the full article.

January 25, 2017 Uncategorized

Survey: Amazon remains most trusted SMB brand, Yelp still ‘number one’ at the bottom

Companies providing marketing services to SMBs appear to score lower than companies in other categories.

Please visit Marketing Land for the full article.