Author Karen Inglis breaks down the strategies and tactics you need to generate awareness and sales for your self-published book.
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Tag: multiple
How to Increase Your Marketing Return On Investment Through Customization and Multiple Personas
Gone are the days of “one-size fits all” marketing. In order to maximize your revenues and the return on your marketing investment, you need to build customer personas, segment your lists and customize your creatives.
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How ‘Bachelorette’ Star Kaitlyn Bristowe Leveraged Reality TV Fame Into Multiple Successful Businesses
Her post-‘Bachelor’ mission is building brands that make women feel empowered.
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Your Customers Are Using Multiple Devices; You Should, Be, Too, With Omni-Channel Marketing.
The Walt Disney Company, Ticketmaster and J. Crew all use this marketing strategy. Here’s how you can emulate their model.
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How to effectively segment accounts with multiple locations
What’s the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting.
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The keys to activating content across multiple channels
Are you getting the most out of your content? Columnist Jim Yu offers tips on how to develop content that can make an impact and drive results across channels.
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Report: Most users will need multiple exposures to an app before they download
The TUNE study was based on a mix of smartphone owner survey and app download data.
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iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards
For iProspect, it’s the second straight year with multiple awards as Search Engine Land again honors the best in search marketing.
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