must - Online Marketing

July 26, 2017 Uncategorized

Five things retailers must do this summer to prepare for holiday shopping

The summer months are often a slow time for retailers — which is why it’s the best time to prepare for the busy holiday season. Columnist Tom Mucklow discusses how retailers can use this time to get started on their holiday planning.

Please visit Marketing Land for the full article.

May 24, 2017 Uncategorized

The connected channels: All media channels must have defined budgets, priority and cohesive reporting

In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences.

Please visit Marketing Land for the full article.

April 5, 2017 Uncategorized

YouTube channels must now hit 10K views to start earning ad revenue

The change aims to improve brand safety measures of the YouTube Partner Program.

Please visit Marketing Land for the full article.

March 15, 2017 Uncategorized

Publishers must start proactively fighting fraud and non-human traffic

Are publishers taking ad fraud seriously enough? Columnist Rob Rasko discusses the findings from a survey that looks at the impact of non-human traffic and how publishers are fighting back.

Please visit Marketing Land for the full article.

March 14, 2017 Uncategorized

7 questions your customers ask, and how your website must answer

All customers have questions about your company and its offerings — whether they know it or not. Columnist Stoney deGeyter shows how you can answer those questions to build trust and boost conversions.

Please visit Marketing Land for the full article.

February 16, 2017 Uncategorized

Why marketers’ approaches to sales shoppers must change

Columnist James Collins dives into data on the behavior of shoppers who are looking for savings and discusses what it means for your marketing strategy.

Please visit Marketing Land for the full article.

February 15, 2017 Uncategorized

Three things marketers must do to keep CX real

Marketers can be powerful advocates for the customer experience. But as contributor Brent Sleeper explains, we’ve got to give a little to get a little. Here are three ways to ground the ideal of CX in reality.

Please visit Marketing Land for the full article.

December 1, 2016 Uncategorized

6 battles your content must fight and how to equip it for victory

Attracting eyeballs isn’t enough. Is your content actually converting visitors? Contributor Stoney deGeyter walks you through six things your content must do to truly be effective.

Please visit Marketing Land for the full article.

November 7, 2016 Uncategorized

The One Thing You Must Have for B2B Marketing Success: Be the Best Answer

While B2B companies are investing in content for marketing, making more content is not creating the windfall of leads that many senior business marketing executives had hoped for. The problem? A lack of insight about what makes better content. I believe that finding a solution to the “more” vs. “better” challenge starts with customer empathy. […]

The post The One Thing You Must Have for B2B Marketing Success: Be the Best Answer appeared first on Online Marketing Blog – TopRank®.

October 24, 2016 Uncategorized

Why marketers must be data-driven

Many B2B marketers lack the necessary data to make effective business decisions — or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis.

Please visit Marketing Land for the full article.

October 18, 2016 Uncategorized

Brands must close the loop on audience segmentation

Contributor Matt Nitzberg believes marketers need to move away from common, ingrained measurement practices and instead take an “audience-first” approach to analytics.

Please visit Marketing Land for the full article.