Columnist Brad O’Brien takes a close look at native advertising, what it means for your brand and how it can drive results at every stage of the marketing funnel.
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Tag: native
Native advertising, the new marketing workhorse
Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to 0.17 percent,…
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Can location make native ads better and more relevant?
Placecast says its new location-enabled units outperform conventional native ads.
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Twitter’s app install ads go native inside its ad network
With the click of a button, mobile advertisers’ app install ads on Twitter can be converted into native ads running across its in-app ad network.
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