New data shows that the current standard of ‘viewability’ — half the ad on-screen for a second — is far too low to have much value for advertisers.
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What you need to know about the state of mobile advertising
Columnist Aaron Strout takes a look at the types of mobile ad formats that exist today, as well as the technology and data that powers them.
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Everything you need to know about Google’s ‘Possum’ algorithm update
Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’
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