Stop going on about your life story and talk about how your business helps others.
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Tag: needs
6 Areas of Law Every Business Owner Needs to Understand
Avoiding costly missteps can help ensure long-term success.
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The 21st Century Affluent Woman and Her Marketing Needs
Today’s affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.
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Dive In Headfirst or Get out of the Pool: Why Marketing Needs an ‘All-in’ Approach.
Success is like life: It doesn’t come from a half-hearted try.
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4 Content Strategies Every ‘Experiential’ Campaign Needs
Experiential marketing is about creating long-lasting memories. Harness content to boost any experiential campaign’s effects.
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Make Your Ads Works of Art but Your Marketing Plan Needs to be All Science
Ads are all about making a connection with another person. Use all that data at your fingertips to guide the process.
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6 Signs Your Company Needs to Rebrand
Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons.
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5 Reasons Your Mobile App Needs Video Integration
Humans are visual animals. Quality videos increase engagement, improve user experience and set your brand apart from the competition.
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To Be Successful, Your Brand Needs a Clear, Simple Focus
Think about Volvo, which stands for safety, or Ferrari, which is all about speed and excitement.
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Why B2B needs artificial intelligence
It’s not a coincidence that artificial intelligence is rapidly colonizing marketing tools designed for business sales. It’s a necessity.
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Please visit Marketing Land for the full article.
The connected audience: Content and creative needs for each stage of the customer journey
In the second part of his series on the connected marketing approach, contributor Thomas Stern explains how the connected audience is built on keyword insights, segmentation and a focus on the customer’s needs.
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Please visit Marketing Land for the full article.
Salesforce explains why, when it has Einstein, it needs Watson’s intelligence
It turns out that Einstein knows customer data, but Watson knows the world.
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Please visit Marketing Land for the full article.
The hierarchy of subscriber needs: Key success & failure metrics
The only way to keep your email subscribers on board is to meet or exceed their expectations. Columnist Chad White discusses how to use success and failure metrics to measure and meet these demands.
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Please visit Marketing Land for the full article.
6 Truth Bombs Every B2B Marketer Needs to Hear About Creativity
“Do you want to be creative?” Jay Acunzo, founder, host and writer of Unthinkable.fm, asked marketers this question as he
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With brains like Einstein’s, who needs marketers?
The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will do.
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Please visit Marketing Land for the full article.