Tag: news

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Online Marketing News: Agile Marketers, Facebook Sends Waves & Faster Mobile Ads

agile-marketers-infographic

agile-marketers-infographic
Marketers Are Clueless About Agile [Infographic]
Only 40% of marketers are using or planning to use agile task management systems in the next four years, while 40% aren’t sure. This isn’t a super surprising statistic, given that more than 20% of marketers don’t know what agile means. This infographic shows details of what task management systems marketers are using, their future plans for agile and more. Workfront

Facebook Testing ‘Send a Wave’ Feature Within Nearby Friends
Just when we thought the poke had retired, it comes back in the form of a wave. Users can now send a waving hand emoji to their nearby friends to help facilitate a meet up. The question here is when this feature will be available for business on a local level. Time will tell. SocialTimes

Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent
AdWeek reports: “Results showed publishers using AMP, an open-source Google initiative, saw clickthrough rates increase by 200 percent, completion rates increase by 15 percent and ad performance increase 18 percent.” AdWeek

Digital Share of New Ad Dollars to Reach 77% Next Year, GroupM Forecasts
In the last few weeks, there have been forecasts predicting, and reports confirming, that digital ad spend continues to drive growth in total ad spend into 2017. In fact, digital captured 72 cents of every ad dollar this year, and may get as many as 77 cents to the dollar next year. Ad Age

Google replaces ‘In the News’ box with ‘Top Stories’ on desktop
Search Engine Land Reports: “Google has confirmed that they have dropped the “In the News” box with the “Top Stories” box. This change seems to just be an aesthetic update to the design in order to make the news box on desktop match that on the mobile version.” As far as we know, this is just an aesthetic change, and not an algorithmic change. Search Engine Land

mobile-marketing-trends

Beware: New Types of Referral Spam & How to Filter Them Out
A new ‘language’ in the language section of Google Analtyics is popping up and causing spam concerns: “Secret.?oogle.com You are invited! Enter only with this ticket URL. Copy it. Vote for Trump!” This, coupled with an alternative kind of spam that makes spammy traffic look as though it’s coming from reputable sites like Reddit and Lifehacker, have webmasters scratching their heads. This post shows how to filter out that spam. Search Engine Journal

The State of Social Media in 2016: Platform and Usage Trends
According to recent research from Pew Research Center, Facebook is still the most popular network with U.S. adults. 68% of all U.S. adults use Facebook, while 28% use Instagram, 26% use Pinterest, 25% use LinkedIn and 21% use Twitter. MarketingProfs

Instagram Adds New Community Safety Tools, Including the Ability to Switch off Comments
Instagram has announced a new set of tools with a goal of helping make Instagram “a welcoming place for everyone.” These features include comment control, allowing users to turn comments off on their posts, comment liking, and the ability to remove followers from private accounts. Social Media Today

What were your top online marketing news stories this week?

I’ll be back next week with more online marketing news. Have something to share? Tweet it to @toprank or share in the comments!

The post Online Marketing News: Agile Marketers, Facebook Sends Waves & Faster Mobile Ads appeared first on Online Marketing Blog – TopRank®.

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Online Marketing News: Content Deluge, Spotify Data Stories and Cyber Monday Breaks Records

influencer-marketing-lee-odden

influencer-marketing-lee-odden

What Can Be Done About the Content Deluge? Insights From 42 Content Marketing Influencers [Infographic]
Content marketing isn’t easy. Although it’s not a new tactic by any stretch of the imagination, marketers are still struggling to spread their message to an increasingly inundated audience. So, how can marketers make their content marketing stick? These 42 influencers, including our own Lee Odden, have some helpful tips. Business to Community

Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign
Spotify mined user data for a delightful purpose – a playful new outdoor campaign thanking 2016 for, frankly, being really weird. Some highlights include showing some love to the 1,235 guys who loved the “Girl’s Night” playlist this year, and wondering why someone would need to play “Sorry” 42 times on Valentine’s Day. AdWeek

Report: Cyber Monday was the largest e-commerce day in history
This year, Cyber monday was the largest day in history for eCommerce, bringing in $3.4 billion in revenue. For comparison, eCommerce revenue for Black Friday was $3.34 billion. Interestingly enough, 53% of that revenue came from mobile — 44% via smartphone and 9% via tablet. Marketing Land

Google is Saying Goodbye to Content Keywords
Google announced this week that it’s retiring the Content Keywords feature in Google Search Console. Not to worry – this same data and much more can be found by using the Fetch as Google feature within GSC, which enables users to test how Google crawls and renders an on-site URL. Google Webmaster Central Blog

Four top digital priorities for B2B marketers: Report
A new study from Adobe and eConsultancy shows the top digital marketing priorities for B2B marketers, including catching up on content optimization, targeting and personalization, mastering the tools and analytics for data driven marketing and implementing a customer experience strategy. eConsultancy

8-in-10-b2b-marketers-reported-using-social-media-82-and-content-marketing-81-2-for-customer-acquisition

Instagram Is Facebook’s Biggest App Advertiser. Twitter Is Banned.
Instagram is advertising on Facebook – and quite successfully. Twitter doesn’t share the same luck. Ad Age reports: “Instagram has grown to 500 million monthly users today from 100 million monthly users in 2013, likely aided in part by its promotion on Facebook. But social-media competitor Twitter, whose 317 million monthly users are growing only slowly, is barred from advertising on Facebook.” Ad Age

Programmatic To Grow 31% In 2017, Ahead Of All Other Channels
A recent report from Zenith suggests that programmatic will grow by 31% in 2017, which is faster than all other digital marketing channels, like social media (25% growth) and even online video (20% growth). The report also found that the U.S. is the largest programmatic ad market, valued at $24 billion this year and making up 62% of total programmatic spend. MediaPost

Blogging Benchmarks: Writing Time, Post Length, and Media Use
A recent survey showed that 56% of bloggers say that it takes them three hours or fewer to write a typical blog post. 25% of survey respondents say it take them between one and two hours, 24% said between two and three hours, while only 8% said it takes them less than one hour to write a blog post. MarketingProfs

What were your top online marketing news stories this week?

I’ll be back next week with my lovely co-pilot, Josh Nite, to bring you more online marketing news. Have something newsy to share? Tweet it to @toprank or leave it in the comments!

The post Online Marketing News: Content Deluge, Spotify Data Stories and Cyber Monday Breaks Records appeared first on Online Marketing Blog – TopRank®.

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