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Tag: next
What’s next (and now) for mobile attribution
Contributor Shani Rosenfelder takes a look at how mobile attribution is evolving and the trends and best practices that will shape it going forward.
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Will autonomous vehicles provide the next screens for publishers and advertisers?
New Forrester report suggests self-driving vehicles could become a new universe of moving living rooms.
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Are neural networks the next marketing creatives?
Researchers at the UK’s University of Warwick have trained the system to recognize which urban or rural scenes are the most beautiful.
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37% of consumers say ads placed next to offensive content impact brand perception
A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands.
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The next tech innovation to help marketers engage live audiences: Voice
Columnist Malcolm Cox believes audio and voice recognition devices are set to become a marketer’s best friend, helping to target consumers as they’re actively considering what to purchase.
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Demand generation’s next frontier: 3 ways to tap into social to get more leads
Is social a key element of your demand generation strategy? If not, it needs to be. Contributor Will McInnes walks you through three ways to use social for demand generation.
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Live blog: Google Marketing Next opening keynote
Google’s annual event for advertisers is expected to have a variety of product announcements.
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Google Next: YouTube location extensions, in-store sales measurement now available
Google beefing up offline analytics with more in-store visitation and sales data.
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Taking the brand/agency partnership to the next level
Contributor Laura Scott recaps a session from SMX West that focused on how to strengthen the relationship between agencies and brands.
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A new language called WebAssembly is opening the door to the next generation of browsers
Backed by Google, Mozilla, Microsoft and others, it can dramatically boost performance, decrease download times and enable app-like experiences.
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Amazon to open brand registry next month in effort to fight counterfeit products
During an interview at Shoptalk, Amazon VP Peter Faricy said the program was in testing but will soon be available in North America.
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3 steps to take your influencer marketing to the next level
How can your message be heard through all the social media noise? Columnist and Bitly senior content strategist Blaise Lucey discusses the benefits of micro-influencers and how to ensure that they deliver.
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From viewable to verified: Here comes the next phase of audience-based buying
Viewability has become the standard within the display advertising industry, so what’s next? Contributor Erik Matlick discusses how audience verification will change the display landscape.
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The next Bing thing: Get your Bing campaigns in top shape for 2017
Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns.
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Prices increase next week. Save big at SMX West now.
Super early bird rates expire next week for SMX West, the world’s premier search marketing conference. Register for 3 days of cutting-edge tactics presented by search marketing experts that will leave your competition in the dust. Here’s what to expect March 21-23 in San Jose: Actionable content:…
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Facebook will try selling ads on TV screens next week
Facebook’s ad network’s expansion to digital TV is a minor test with major implications.
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