We remember to analyze who we are up against in our niche and forget the rest of it: the whole wide web fighting for our prospect’s attention.
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Tag: number
Swimming up(bid)stream
Columnist James Green takes a look at the explosive growth of the bidstream, the challenges of header bidding and how automation and data science will shape the future of ad buying.
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Why are retailers are spending more money for the same number of eyeballs?
Columnist Liad Agmon explains how retailers can use data to personalize and optimize their campaigns for better returns.
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Please visit Marketing Land for the full article.