odden - Online Marketing

July 15, 2020 Content Marketing

Secrets From the Most Successful Brands in Influencer Marketing: Lee Odden of TopRank on Marketing Smarts [Podcast]

Lee Odden of TopRank marketing shares insights from a new research study on B2B influencer marketing, including the characteristics of the most successful B2B brands using influencer marketing. Read the full article at MarketingProfs

October 20, 2016 Uncategorized

9 Sizzling Influencer Activation Tips from Lee Odden #MPB2B

Influencer marketing is an incredibly hot topic in the marketing world—and it’s not hard to see why. Influencers add insight, credibility and authority to the content they help create, and they also have the potential to bring that content to a new audience. But what makes someone influential? Is it popularity? Is it celebrity? Is […]

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