Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report from AdColony. Read the full article at MarketingProfs
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Tag: offensive
37% of consumers say ads placed next to offensive content impact brand perception
A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands.
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Marketing Day: Google fights offensive content, the most-watched video creators & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Google launches new effort to flag upsetting or offensive content in search
Using data from human “quality raters,” Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information.
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Google studying ways to fix offensive search suggestions & results
Facing criticism over “fake news,” inappropriate search suggestions and more, the search company is looking for long-term and comprehensive solutions.
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Please visit Marketing Land for the full article.