To help your business succeed, give these five tried-and-true offline marketing strategies a go.
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Tag: offline
3 Marketing Lessons from Bed Bath & Beyond’s ‘Offline Shopping’ Ad
The retailer’s brick-and-mortar pitch should resonate with all businesses.
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6 Ways to Find Clients Online and Offline
As you grow your business, the job of finding clients and trying to convert them to long-term work will remain one of your top responsibilities. Here are six sources to try.
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How This Offline Brand That Started in 1996 Reached 500 Million Downloads in the Smartphone Era
Pokemon developed Go to engage the brand’s fans in a way that approached addiction.
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Data fidelity matters, online and offline
If you want to be a better marketer, you need to start with clean data. Columnist Jose Cebrian discusses why clean data is essential for helping you target the right people effectively across channels.
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The latest social media craze for marketers: Going offline
Social media marketers can’t afford to ignore in-person experiences. Columnist Blaise Lucey discusses how brands can merge online and offline experiences to increase their social audience’s engagement.
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When Marketo went offline, self-described ‘geek’ rescued domain after their own failure to renew
“Good samaritan was the only motivation,” tweeted applications engineer Travis Prebble. “I didn’t buy the domain, just paid renewal.”
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Cost-per-visit ad models, offline verification set to shake up online advertising
Placed CEO David Shim says demand for offline attribution at a tipping point.
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Yelp buys Turnstyle to expand targeting and offline attribution capabilities
The acquisition greatly enhances what Yelp can offer business owners.
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Mind the store: Using AdWords to drive offline sales
Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info — and how you can get similar insights even without qualifying for store visit conversions.
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Please visit Marketing Land for the full article.