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Tag: online
How to Sell High-Ticket Items in 2018 With This New Approach to Online Sales
Have you noticed costs going up and ROI going down?
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Don’t Get Left Behind by the New Online Advertising Standards
Creating ads that don’t deliver is just as harmful as not creating ads at all.
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Online Sales and the Importance of Branding Your Business From Day 1
One lesson is that the founder of the brand — unless we’re talking Steve Jobs — shouldn’t become the face of the business.
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Data fidelity matters, online and offline
If you want to be a better marketer, you need to start with clean data. Columnist Jose Cebrian discusses why clean data is essential for helping you target the right people effectively across channels.
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41% report doing majority of their holiday shopping online last year [Survey]
The Walker Sands ‘Future of Retail 2017 Holiday Report’ surveyed more than 1,600 consumers to identify online shopping trends.
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Create Your Own Online Store
Start an online retail business today Create your own online store sell your products and accept credit card payments from
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P&G fought online advertising, and online advertising won
Procter & Gamble last month slashed its digital ad spend over bot concerns. But columnist David Rodnitzky says online advertising isn’t broken, and pulling ad spend isn’t the answer.
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TeacherLists.com partners with online retailers to ease headache of back-to-school shopping
The platform currently has more than one million school supply lists uploaded from US grade schools and middle schools.
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Online retail sees continued growth with digital commerce up 14% YoY [Report]
Salesforce Cloud Commerce’s Q2 2017 shopping index shows growth in nearly every area of the e-commerce landscape.
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60% of SMBs report half or more of online sales come from Amazon, Jet & eBay [Survey]
NetElixir surveyed 500 SMBs that sell products via online marketplaces to get a deeper understanding of their e-commerce experience.
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Meet the fake news of the online marketing world (that Google loves!): Review sites
Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn’t separating the fake review sites from the real ones.
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No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’
Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. Columnist Allan Haims explains how retailers can unify their channel strategies and take a best-of-both-worlds approach.
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Why is Amazon buying Whole Foods? The opportunity of online grocery [Podcast]
In this week’s show, ChannelAdvisor’s Scot Wingo explains why the world’s top e-commerce company is spending billions on a grocery store chain.
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95% of online shoppers say a positive return experience drives loyalty [Report]
Narvar found almost all consumers surveyed would buy again from a retailer if they were satisfied with the return process.
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Top mistakes new online retailers make
Are you a new online store owner or looking to improve your e-commerce strategy? Contributor Steve shares the top five errors you should avoid to help you get ahead in the e-commerce game.
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People: The Achilles’ heel of online marketers
A lot of marketers are good at numbers, but their Achilles’ heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customers’ motivations.
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