online - Online Marketing

April 16, 2017 Uncategorized

Marketing Day: SEO tools, ad tech disruption & an online video quiz

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Get answers to your marketing automation questions Apr 17, 2017 by Digital Marketing Depot Got questions about marketing automation? MarTech Today’s…

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April 16, 2017 Uncategorized

Quiz: How much do you know about the history of online video — and what it means for the future?

Contributor Jim Dicso takes us on a walk down memory lane, reminding us of how online video has developed and where we are today.

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April 11, 2017 Uncategorized

Cost-per-visit ad models, offline verification set to shake up online advertising

Placed CEO David Shim says demand for offline attribution at a tipping point.

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March 27, 2017 Uncategorized

Amazon’s newest idea: Online grocery orders delivered directly to your car

Company has two AmazonFresh Pickup physical locations in Seattle where employees are testing grocery delivery via drive-in service.

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March 27, 2017 Uncategorized

SMX West session: Harnessing the power of online reviews

Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren’t already.

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March 9, 2017 Uncategorized

How to fight against online ad fraud (in 6 steps)

In the era of fake news and ad misplacement, how can marketers fight back? Columnist Grace Kaye outlines her agency’s methods to help you take action.

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February 21, 2017 Uncategorized

Case study: location data outperforms online signals as e-commerce targeting tool

Retailer Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online only.

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February 19, 2017 Uncategorized

Snap starts selling Spectacles, accessories online ahead of IPO

Snap’s video-recording glasses have not brought in significant revenue, but with easier access for customers, maybe now they might.

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February 13, 2017 Uncategorized

M-commerce 21 percent of online spending in Q4, as digital commerce reaches $109 billion

But e-commerce totals are much smaller than digital-influenced in-store sales.

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February 13, 2017 Uncategorized

Mobile makes up 21 pct. of online spending in Q4, as digital commerce reaches $109 billion

But e-commerce totals are much smaller than digital-influenced in-store sales.

Please visit Marketing Land for the full article.

February 8, 2017 Uncategorized

The evolution required to achieve a sustainable online ecosystem

How can we stem the rise of ad blocking? Contributor Ben Barokas believes the relationship between publishers and users must change, and it starts with educating consumers about content compensation.

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February 7, 2017 Uncategorized

Marketing Day: Pinterest’s Lens app, NRF 2017 online sales forecasts & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

February 7, 2017 Uncategorized

National Retail Federation predicts online sales will grow 8% to 12% in 2017

The NRF’s chief economist says online sales will continue to increase this year, driving retail industry growth.

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February 7, 2017 Uncategorized

Pop the personalization filter bubbles and preserve online diversity

In the age of fake news, advertisers have a responsibility to know where their ads are appearing and to pop the filter bubble that shuts out a diversity of voices, says columnist and IAB VP of Marketing Chris Glushko.

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January 31, 2017 Uncategorized

5 undeniable signs your competition is beating you online

Do your rivals have a superior website or rank better on Google? Contributor John Lincoln takes a look at five indicators that you may be falling behind your competitors online.

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January 22, 2017 Uncategorized

How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd

Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on a personal level and predict their needs.

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December 18, 2016 Uncategorized

Marketing Day: Online shopping, IBM’s Watson & our top stories of 2016

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.