Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your relationship with your customers.
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35 ways to improve SEO & SEM performance, only at SMX Advanced
More than 55 of the world’s most knowledgeable search marketers will present at Search Marketing Expo – SMX Advanced, June 12-14 in Seattle. You’ll learn advanced SEO and SEM tactics they’ve employed to deliver successful campaigns, and what to expect from search marketing in the coming year….
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Survey: Only 24 percent of SMBs seeing positive ROI on Facebook
But most were spending less than one hour per week on their Pages.
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Hootsuite’s recent buying spree may only be a warm-up
It’s not difficult to envision social media management platforms as the core applications for the next gen of communications.
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Surprise: Only 12% of top websites are using header bidding
Ad tech firm GetIntent also finds out that the leading solutions are not open source.
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Report: Amazon, HBO Now, Live.com only apps common to top app-install platforms
The top 20 advertisers on Facebook, Instagram, Google and Pinterest are quite distinct.
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Study says only 8 percent of shoppers using retailer apps, should they give up?
No: they need a diversified strategy that includes third party distribution, mobile wallets and a renewed focus on the usability of their apps and sites.
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Mobile shopping is hard, but only if retailers keep it that way
Contributor Liad Agmon discusses the challenges of the mobile web and why retailers need to embrace a mobile-first mentality that caters to consumers’ preferences.
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Report: on average day, nearly 40 percent of searchers use only smartphones
Google research also makes the case for cross device retargeting.
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Twitter now lets brands advertise only to potential site visitors likely to become customers
Twitter will let advertisers decide whether they want their ads to simply get people to visit their sites or to visit their sites and do something specific.
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