The A/B testing platform runs on top of Google Analytics.
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Tag: optimize
‘Tis the season to optimize search bidding
If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the…
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Google launches free version of Optimize 360, introduces Session Quality Score metric & more
The company made several Analytics solutions announcements Wednesday, including updates for Google Data Studio and Tag Manager.
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