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Tag: organization:
Lead the charge to use data in every stage of your design process
If you want to have a strong data-driven organization, it’s essential to use data throughout your design process. Columnist Brian Massey shares tips to help you be a data leader in your design decisions.
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The holy grail of engagement starts with your employees
If your employees aren’t engaged, your marketing efforts will be for naught. Columnist Karen Steele discusses four ways to help you create a culture of engagement in your organization.
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The age of analytics democratization
How many people in your organization are reaping the benefits of data? Contributor Jeff Allen says if it’s not everyone, you may need to rethink your analytics strategy.
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The B2I marketing organization: How IBM’s CMO of North America organizes for business-to-individual marketing
CMO of IBM North America Rashmy Chatterjee explains how she delivers on a vision to build trust and understand customers’ needs, in an interview with columnists Nadine Dietz and Erica Seidel.
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