By properly tracking all patient touch points in the marketing journey, healthcare providers will have a more holistic view and be able to adapt their marketing plan to their customer’s needs.
Continue reading
Tag: organizations
The Misunderstood Role of Personal Branding Within Organizations
How your employees portray their involvement and build a personal brand within your company can be as influential as the organization’s marketing efforts.
Continue reading
4 Overlooked Benefits of Account-Based Marketing for Enterprise Organizations
There’s no doubt account-based marketing for large enterprises is invaluable. If it’s used strategically, it can benefit an entire organization from the top down.
Continue reading
The 5 Types of Business Networking Organizations
Take a look at the five places people gather to network to determine which will be best for you.
Continue reading
A marketing road map for personalization
Having the right tools in your martech stack is essential for personalization in marketing. But columnist Nick Iyengar says be sure you don’t overlook some non-technical factors that will improve your organization’s personalization efforts.
Continue reading
Please visit Marketing Land for the full article.
[Survey] Marketing organizations in the age of martech
Scott Brinker is conducting a survey to assess organizational transformation in the wake of digital transformation.
Continue reading
Please visit Marketing Land for the full article.
Assessing the maturity of your organization’s messaging program
Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better understand the state of your organization’s messaging strategy.
Continue reading
Please visit Marketing Land for the full article.
Workplace by Facebook opens to organizations across the globe
Facebook aims to take on Yammer and Chatter head-on with the official global launch of Workplace.
Continue reading
Please visit Marketing Land for the full article.