Projects from National Geographic and others use outdoor displays as giant kiosks, social media outlets, weather-responding screens and more.
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Tag: out-of-home
Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership
The New York City-based Vistar says this is the first use of first-party data like CRMs for OOH, and LiveRamp’s first OOH project.
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