Contrary to popular belief, your brand story is so much more than a nicely written one-page manifesto you delegate to a copywriter.
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Tag: outdated
What Are You Going to Do About Your Outdated B2B Buyer Personas?
The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here’s how to adapt your messaging and content for your customers’ current needs and behaviors. Read the full article at MarketingProfs
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6 Outdated Marketing Tactics You Need to Leave in the Past (Where They Belong)
Promotional-only social media, paper-based marketing and poorly produced videos are on the “no-no” list. And who can forget that “Domino’s Forever” campaign?
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Here’s How to Wring Value From Outdated Blog Posts
A revival strategy will work for most content.
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