Columnist Mike Sands believes brands need to take a page from Amazon and put their customers — and the data they generate — at the center of all business decisions.
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Tag: over
Forrester report: Automation is taking over customer interaction
Agents, bots, intelligent self-service and hardware robots are coming for your customers.
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Move over millennials, Gen-Z now the largest single population segment
According to Nielsen data, Gen-Z is now 26 percent of the population.
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Will People-Based Marketing take over?
Maybe, but first let’s define what it is.
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Consumers over bots: Why site crawlers don’t hold all the answers
Site crawlers are valuable tools in the SEO toolbox, but columnist David Freeman warns that search marketers should not use them as a replacement for manual analysis.
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In the debate over net neutrality, make some noise
As the battle over net neutrality heats up, columnist James Green chips away at some misconceptions about the regulations to help you understand what’s at stake for advertisers.
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Google settles Russian antitrust case over default Android apps
Carriers and OEMs will no longer be required to pre-install Google apps on handsets, can strike deals with other developers.
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Master modern marketing technology leadership over 2 intense days
We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired…
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Master modern marketing technology leadership over 3 intense days
We’re only seven weeks away from the MarTech conference in San Francisco, May 9–11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn and be…
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Please visit Marketing Land for the full article.
How James Allen marries email & remarketing to win over brides & grooms
The e-commerce jewelry site’s CMO says both are pivotal to her brand’s marketing strategy.
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How JamesAllen.com marries email & remarketing to win over brides & grooms
The e-commerce jewelry site’s CMO says both are pivotal to her brand’s marketing strategy.
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Please visit Marketing Land for the full article.
Locksmiths try again to sue Google over fake local listings
Search engines can assert immunity under Section 230 of the Communications Decency Act.
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Report: The PC is over, the “app boom” is too
Smartphones have grown at the expense of other devices but most of the growth is now in developing markets according to Adobe.
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Google AdSense publishers get more control over the ads that can show on their sites
The ability to opt out of more ad categories is now available to all AdSense publishers.
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Turn agrees to settle with FTC
The ad tech firm was found continuing to track users even after they opted-out.
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E-commerce tops $5 billion over weekend, mobile beats $1 billion on Black Friday
Distinct online shopping days are now blurring into a longer Cyber Week.
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