page - Online Marketing

October 31, 2017 News

The Essential Landing Page Checklist

How to ensure that your landing page delivers the promises in your online ads

September 13, 2017 Uncategorized

How to conduct an SEO content audit

Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer’s needs.

Please visit Marketing Land for the full article.

July 31, 2017 Uncategorized

If your GMB page updates & no one knows, does it make a sound?

If you work in the local SEO space, you may have noticed that Google sometimes makes unwanted updates to your Google My Business listings. Columnist Andrew Shotland dives into the issue.

Please visit Marketing Land for the full article.

May 2, 2017 Uncategorized

Marketing Day: Google Shopping ads, landing page tests & Apple’s earnings report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

May 1, 2017 Uncategorized

Snap Ads Max Reach is Snapchat’s version of the home page takeover

For one day, advertisers can get their vertical video ads seen by all US viewers of Snapchat’s various Stories formats.

Please visit Marketing Land for the full article.

April 26, 2017 Uncategorized

Facebook pixels get upgrade to track actions & page data

A change to the Facebook pixel will now pass a page’s click data and metadata back to Facebook.

Please visit Marketing Land for the full article.

April 23, 2017 Uncategorized

Images: Your easiest page speed win

Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization.

Please visit Marketing Land for the full article.

April 18, 2017 Uncategorized

Google Analytics is adding a new home page

The new post-login landing page replaces Audience Overview and offers a snapshot of curated data from several reports.

Please visit Marketing Land for the full article.

April 6, 2017 Uncategorized

Facebook adds email signup & Page Like call-to-action buttons to Instant Articles

Facebook has also started testing buttons for people to sign up for a publisher’s digital subscription free trial and to install its app.

Please visit Marketing Land for the full article.

March 9, 2017 Uncategorized

Mobile page speed is important, but not (yet) for SEO

Columnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your mobile search rankings.

Please visit Marketing Land for the full article.

March 5, 2017 Uncategorized

5 quick web page fixes any blogger can make

Do you include subheads in your content? How about CTA buttons? Columnist Drew Eastmead outlines five best practices to keep in mind when you’re adding content to your company’s website or blog.

Please visit Marketing Land for the full article.

February 23, 2017 Uncategorized

The tyranny of a blank page: Why creative matters most

The burden placed on the “Big Idea” is more onerous than ever in the digital age. Contributor Peter Minnium explains that creative ideas must be strong enough to inspire creators all along the campaign life cycle.

Please visit Marketing Land for the full article.

February 19, 2017 Uncategorized

Facebook Jobs makes having a Page that much more valuable for SMBs

Company seeks to make local employee recruiting easier, generate more SMB loyalty and perhaps some additional revenue in the process.

Please visit Marketing Land for the full article.

February 19, 2017 Uncategorized

A 9-step guide to increase your landing page conversion rate

How do you improve your landing page conversion rate? Contributor Khalid Saleh lays out nine steps that will help you optimize landing pages and, in turn, generate leads.

Please visit Marketing Land for the full article.