Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Continue reading
Please visit Marketing Land for the full article.
Tag: pages
Optimized store landing pages: An important part of local search strategy
How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages.
Continue reading
Please visit Marketing Land for the full article.
Accelerated Mobile Pages (AMP): IS faster better?
Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic…
Continue reading
Please visit Marketing Land for the full article.
Facebook bans advertisers, Pages that disguise links violating its rules
Facebook will use artificial intelligence and new human review processes to detect disguised, or “cloaked,” links that breach its policies.
Continue reading
Please visit Marketing Land for the full article.
Facebook will rank links to slow-loading pages lower in people’s news feeds
Facebook’s algorithm will estimate how long it takes a page to load from its mobile app and use that information when ranking people’s feeds.
Continue reading
Please visit Marketing Land for the full article.
Winning strategies for product pages: Improving findability and buyability
As more consumers turn to Google and Amazon for their product searches, columnist Andrew Waber offers tips on how to increase the findability and buyability of a brand’s products.
Continue reading
Please visit Marketing Land for the full article.
Social media pages for store locations have 5x the engagement of brand pages [Report]
On Facebook, 25x more impressions took place on local Pages.
Continue reading
Please visit Marketing Land for the full article.
How to inject urgency into your product pages
Hurry! Act now! Contributor Ben Jacobson shares five ways to instill a sense of urgency into your content to increase your conversion rate.
Continue reading
Please visit Marketing Land for the full article.
Branch offers first deep-linking from ads on AMP pages to app content
The deep-linking provider is out with ads for AMP that can link directly to specific content in apps.
Continue reading
Please visit Marketing Land for the full article.
Facebook enables all Pages to add guests to Live broadcasts on iOS
Facebook’s Live With feature lets marketers add a brand spokesperson or member of the audience to a broadcast.
Continue reading
Please visit Marketing Land for the full article.
Google can now pull ads from pages that violate AdSense policies & keep ads running on other pages
A new policy center gives AdSense publishers more information about actions and how to fix them.
Continue reading
Please visit Marketing Land for the full article.
Google now blocking ads on specific pages, rather than entire sites, for AdSense policy violations
A new policy center gives AdSense publishers more information about actions and how to fix them.
Continue reading
Please visit Marketing Land for the full article.
The best-kept AdWords secret: AMP your landing pages
Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates.
Continue reading
Please visit Marketing Land for the full article.
How Google assesses the ‘authority’ of web pages
Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis.
Continue reading
Please visit Marketing Land for the full article.
Someone reposted your Page’s Facebook video? You can now take some of their ad $
Facebook Rights Manager now gives copyright owners new options for dealing with copyright violations, including taking some of the offender’s ad revenue.
Continue reading
Please visit Marketing Land for the full article.
Facebook’s renamed analytics tool now tracks Pages, in-store purchases
Facebook Analytics can track brands’ audiences on and off Facebook and target ads based on their cross-platform interactions.
Continue reading
Please visit Marketing Land for the full article.
Facebook changes some measurements for Pages’ organic videos
Facebook adds more minutes-viewed metrics, adjusts period-based measurements and removes aggregate 10-second view count.
Continue reading
Please visit Marketing Land for the full article.