paid - Online Marketing

October 10, 2017 Uncategorized

Updated for 2017! Enterprise Paid Media Campaign Management Platforms

The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency…

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October 2, 2017 Uncategorized

Beat high-cost paid search clicks by sweating the details

Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it’s still possible to succeed with the right tactics.

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July 24, 2017 Uncategorized

Marketing Day: Rethinking your paid strategy, programmatic content distribution & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Got amazing content but no leads? 5 ways to rethink your paid strategy Jul 25, 2017 by Todd Saunders Content marketing isn’t easy — especially if…

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July 12, 2017 Uncategorized

Rented media: When paid and owned media combine

As the lines between martech and ad tech continue to blur, owned media and paid media are intersecting. Contributor Victor Wong points to social, email and web presence channels as highlighting the trend.

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July 10, 2017 Uncategorized

5 common mistakes made by B2B paid search novices

Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for starting off on the right foot.

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June 26, 2017 Uncategorized

SMX Advanced: A paid search roundup

What are today’s cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced conference.

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June 22, 2017 Uncategorized

Compare 9 paid search campaign management tools

Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report…

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June 21, 2017 Uncategorized

How SEO can create budget efficiencies in paid search campaigns

Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency.

Please visit Marketing Land for the full article.

June 5, 2017 Uncategorized

Report: 67% of US marketers have paid to promote video on Facebook in past year

A new Animoto survey shows marketers are focused most on Facebook but plan to boost social video investments on YouTube, Twitter and Instagram, too.

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May 25, 2017 Uncategorized

How to compare paid search and organic search without sounding foolish

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe.

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May 17, 2017 Uncategorized

2017 SEM growth hacks: Gain monster paid search growth using competitive data

How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions.

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May 16, 2017 Uncategorized

What to look for in a paid media campaign management tool

Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations…

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April 30, 2017 Uncategorized

Marketing Day: Paid search trends, the future of local discovery & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

April 30, 2017 Uncategorized

Paid search trends from Merkle’s Q1 report

Shopping ads are becoming more important for retailers, the new text ad format isn’t driving CTR increases, and more findings.

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April 30, 2017 Uncategorized

What your paid search KPI says about you

Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities?

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April 2, 2017 Uncategorized

Paid search analytics: What treasures are hiding in your data?

Setting up paid search analytics may be straightforward, but columnist Jacob Baadsgaard shows that if you aren’t using your data effectively, you may be missing out on major opportunities to improve your performance.

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March 22, 2017 Uncategorized

Twitter explores paid subscription version of Tweetdeck as ad biz struggles

Twitter doesn’t currently make money from people who use its ad-free Tweetdeck app, but soon it might.

Please visit Marketing Land for the full article.