Amazon is looking to bring paid search to Alexa, but exactly what does that mean? Columnist Justin Freid explores some possibilities.
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Tag: paid
The future of paid voice search and monetizing the map
Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals.
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Three paid social features you need to try in 2017
Columnist Brad O’Brien highlights recent social ad features from Facebook, Pinterest and Snapchat and explains why you should consider trying them out for your brand.
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Pinterest now offers ad groups to paid campaigns
Pinterest’s ad offering is now starting to get serious. Its ad group functionality allows managers to target and budget against specific performance indicators.
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Three well-meaning paid search optimizations that might kill performance
That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices.
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Marketing Day: Paid search ads, data privacy & Facebook’s mid-roll video ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Are your paid search ads making the right impression?
Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line.
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The future of paid search buying
Columnist Andrew Ruegger believes that programmatic could be key to the future of paid search.
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Paid Traffic Sources
Paid Traffic Sources Pay Per Click Traffic Sources Google Adwords – http://adwords.google.com MSN Adcenter – https://adcenter.microsoft.com Looksmart – LookSmart >
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Coaxing smarter paid search bidding decisions out of sparse conversion data
Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords.
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Uncover hidden potential in your paid search and shopping campaigns
In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance.
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Marketing Day: Paid search campaigns, Instagram Stories & Facebook mobile apps
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Marketing Day: Paid search campaigns, mobile wallet strategies & content creation
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Please visit Marketing Land for the full article.
Are there PPC monsters lurking inside your paid search account?
Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance.
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Give Google a break: Tackling paid links is harder than you may think
Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links.
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Paid search vs. paid social: how to design the ideal marketing mix
Don’t focus exclusively on either social or search. Columnist AJ Wilcox explains why you need to understand what each brings to the table and integrate them both into your marketing efforts.
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Up close at SMX: Using paid search and social together
Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results.
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