p&amp - Online Marketing

August 21, 2017 Uncategorized

P&G fought online advertising, and online advertising won

Procter & Gamble last month slashed its digital ad spend over bot concerns. But columnist David Rodnitzky says online advertising isn’t broken, and pulling ad spend isn’t the answer.

Please visit Marketing Land for the full article.

August 13, 2017 Uncategorized

P&G slashed its digital ad spend & nothing bad happened: 5 ways ad tech is responding

Procter & Gamble’s results further highlighted problems in programmatic and the digital advertising supply chain. Various initiatives are underway in the advertising technology industry to address these problems and keep ad budgets coming their way.

Please visit Marketing Land for the full article.

April 3, 2017 Uncategorized

P&G’s Marc Pritchard calls for timeline on digital ad measurement audits

One of ad industry’s most powerful brand execs reiterated his call for the digital ad ecosystem to “clean up the crap.”

Please visit Marketing Land for the full article.