part - Online Marketing

October 4, 2017 Uncategorized

Martech enablement series: Part 9 — Bringing it all together!

In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what we’ve learned about the martech enablement process and how to evaluate your progress in transforming your marketing organization.

Please visit Marketing Land for the full article.

October 4, 2017 Uncategorized

Will chatbots become part of the consumer search experience?

Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers.

Please visit Marketing Land for the full article.

September 21, 2017 Uncategorized

Rise of the strategic marketing operations leader: Part 1

Contributor Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives examples of how they’re driving change in their organizations.

Please visit Marketing Land for the full article.

August 21, 2017 Uncategorized

Optimized store landing pages: An important part of local search strategy

How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages.

Please visit Marketing Land for the full article.

August 21, 2017 Uncategorized

Martech enablement series: Part 3 — Assembling your team members

In his third piece in a nine-part series, contributor Peter Ladka takes a look at the similarities between a race team and a martech team, explaining how to model your team to help it win in the martech enablement race.

Please visit Marketing Land for the full article.

August 14, 2017 Uncategorized

Martech enablement series: Part 2 — The race team analogy

In the second installment of a nine-part series, contributor Peter Ladka discusses how to create a “race team,” develop a strategy, build and maintain the race car (your martech stack) and run the races (execute your strategy).

Please visit Marketing Land for the full article.

August 7, 2017 Uncategorized

Martech enablement series : Part 1 — What is ‘martech enablement?’

In his first piece in a nine-part series, contributor Peter Ladka defines what martech enablement is and discusses how an organization should approach the process to gain a competitive advantage.

Please visit Marketing Land for the full article.

August 2, 2017 Uncategorized

The CMO audit series, Part 4: The convergence of UX and performance marketing

Columnist Scott Rayden sits down with 3Q Digital’s Aaron Bart to discuss the evolution of UX and how it’s increasingly intersecting with performance marketing and the growth of brands.

Please visit Marketing Land for the full article.

July 4, 2017 Uncategorized

CMO audit series, Part 3: Media channels (it’s not what you think)

In part 3 of a series, columnist Scott Rayden takes a look at how ad tech has changed the game for our industry and outlines three core areas that will impact your ability to drive long-term growth from media channels.

Please visit Marketing Land for the full article.

April 27, 2017 Uncategorized

Are you grateful for digital? Part 2: Q&A

Columnist Lewish Gersh sits down with Lynn Wunderman, Director at Pebble Post, to discuss why digital and all the data at our fingertips are a mixed blessing for marketers.

Please visit Marketing Land for the full article.

April 25, 2017 Uncategorized

Evaluating PPC talent, part 1: Where to begin

How can you hire a paid search (or social) specialist that fits your business’s needs if you don’t know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent.

Please visit Marketing Land for the full article.

April 20, 2017 Uncategorized

Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research

Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.”

Please visit Marketing Land for the full article.

April 16, 2017 Uncategorized

CMO audit series, Part 2: Untangling the web of mobile technology

With a plethora of mobile marketing technologies to choose from, how do you find the right fit for your organization? In Part 2 of a series, columnist Scott Rayden lays out the elements you need to to build a strong mobile strategy.

Please visit Marketing Land for the full article.

March 26, 2017 Uncategorized

SEM account management: Part 3 — How to get more responsibility

Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career.

Please visit Marketing Land for the full article.

March 12, 2017 Uncategorized

SEM account management: Part 1 — How to avoid getting fired

In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs.

Please visit Marketing Land for the full article.

February 15, 2017 Uncategorized

CMO audit series Part 1: Customer journey — the greatest strategic need

In this first article of a series dedicated to CMO-level audits, columnist Scott Rayden explains why understanding the customer journey is a key component for driving your brand’s marketing growth.

Please visit Marketing Land for the full article.

Tag: part

Martech enablement series: Part 9 — Bringing it all together!

Will chatbots become part of the consumer search experience?

Rise of the strategic marketing operations leader: Part 1

Optimized store landing pages: An important part of local search strategy

Martech enablement series: Part 3 — Assembling your team members

Martech enablement series: Part 2 — The race team analogy

Martech enablement series : Part 1 — What is ‘martech enablement?’

The CMO audit series, Part 4: The convergence of UX and performance marketing

More content, less traffic: Part II

CMO audit series, Part 3: Media channels (it’s not what you think)

Are you grateful for digital? Part 2: Q&A

Evaluating PPC talent, part 1: Where to begin

Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research

CMO audit series, Part 2: Untangling the web of mobile technology

SEM account management: Part 3 — How to get more responsibility

SEM account management: Part 1 — How to avoid getting fired

CMO audit series Part 1: Customer journey — the greatest strategic need